Search Engine Optimization is the process in which optimizing websites for search engines. A well-optimized site always secures high SERP rankings and more traffic. That’s why my firms choose SEO professionals to optimize their website.
Search Engine Optimization can be classified into two types they are On page SEO and Off page SEO. On page, SEO aims at optimizing a website by giving a proper title, description, keywords and so forth, while Off page SEO techniques concentrate in link building. Backlinks play a vital role in SERP ranking. In this article, we are going to describe some off page SEO techniques used by SEO professionals. If you are unable to afford professional SEO service try these simple techniques.
- Social media
Social Media is an important tool we can use to create traffic. Sharable content in social media attracts more people towards your products. Search engines like Google will consider social share as a factor for SERP ranking. More engagements in social media platforms mean more chance to get a high ranking. You can use tools like Hoot suite, buffer and so forth to maintain your social media accounts.
- Creating sharable content
Viral content means high traffic. Understanding this you have to create sharable content in platforms like blogs, social media and so forth. A sharable content gets more traffic through the web. And it will generate more natural backlinks.
- Influencer marketing
This is another technique you can adapt to create quality backlinks. Contact influencers and micro influencers. With the help of them, you can create natural backlinks and traffic.
- Guest posting
Many websites and bloggers give provision for guest posting. You can effectively utilize this opportunity by posting relevant links and text in third party websites. Google consider this reference links as backlinks into your website.
- Forum posting
Forums are the best place to generate natural backlinks. You can create a Forum or group to share your ideas with people, in that forums you can post reference links to your websites. These links drive traffic to your website. You can perform this link building strategy in third-party forums also. Bots crawl through these links and marked it as a backlink to your website.
Social bookmarking is another method you can adapt to drive more traffic to your website. You can easily find many social bookmarking websites like Dig, Propeller and so forth. Care should be given to avoid spamming in these sites. With proper anchor texts and keywords, you can generate higher quality backlinks from these websites
- Backlink exchange
This is another technique to used to increase backlinks. You can exchange links between high domain websites with the mutual concern of respective owners. Backlink exchange is grouped under Black Hat SEO techniques.
- Link Baiting
Link baiting is the practice of crafting content that is designed to get other content producers to link to it. Content should be unique and of higher quality. In this way, you can increase link popularity.
Cross-linking is another off-page SEO technique commonly used to create links. Cross-linking focused on creating higher quality internal links. Using anchor text you link webpage internally. These high-quality internal links have more value. Google will consider these internal links in the ranking process.
- Article submission
You can submit your articles in high PR article submission directory, this is the easiest technique to create natural backlinks but, care should be given to post unique and high-quality contents with a medium level of keywords and referral text. A keyword stuffed poor content will be easily detected, this eventually leads to ban.
This article will continue in the next part. In the meantime for enquires and high-quality SEO services contact us at www.klientas.com