Monthly Archives: March 2016

3 SEO Tips to make your Brand Website more Visible

t present, digital marketing is one of the leading marketing techniques to obtain more return on investment for your business’s advertisement and marketing expenditure. Most of the consumers are showing interest in products marketed in digital media due to advancement in technology and change in the basic ideology of people. In order to get more visibility on digital medium every marketer is adapting SEO strategy to improve business profits. A good SEO strategy will ensure that the content on your digital properties is streamlined in such a way that your website is among the top results for a Google searches that are relevant to your brand. Follow these simple tips to get your brand recognized among the target audience.

Link Building

Traffic, leads, and engagement are the lifeblood of a brand. To know more about your brand visibilities do a search in different search engines by typing your brand name. If it is not in the top ranking, apply more SEO techniques to optimize your brand rankings. Relevant external links from sites outside your domain are one of the most important factors in determining your relevancy in natural search engine results. Getting high-quality back links is essential if you’re planning to compete and thrive online.

Use of Google+ and Knowledge Graph

Google+ plays a prominent role in improving web traffic towards a website. By linking your brand website with your Google+ account, visibility of your brand will be displayed. If synchronization is done by Google between your brand and your verified Google+ page then your brand will appear in the knowledge graph for first page brand results itself. Moreover, in the brand search results page, your recent Google+ posts will be displayed increasing recent news flair to your brand results.

Use Alt Tagging techniques

For search engines, Images are more difficult to understand than the content of the site. So try to include clear ALT tags for your images. It will help search engines to increase crawl ability for your images in search queries. Sometimes pictures may get disable from the web page and are invisible to users. If you include alt tags to your images, users will get an idea about the image, just by reading the alt description while moving cursor onto the image. However, you should maintain an accurate, unique and attractive alt tag that supports your brand images.

If you are looking for more information on SEO techniques, talk to our professionals at Klientas t

LinkedIn Interface update

There has been mixed reactions about the new LinkedIn U.I. One thing every user noticed was, it looks way too similar to Facebook. The added advantage of the new UI is that the site navigation is easier now. LinkedIn is also modifying its search interface to make it easier for users to find jobs, people and companies. The biggest similarity that makes Facebook and LinkedIn identical is the real time message interfaces that are present at the bottom of every page. Other notable changes includes profile sets on upper left,  news feed down the middle,  to the right where Facebook keeps its trending topics, LinkedIn added a section similar as  “What you need to know now”. Amy Parnell (head of User Experience Design at LinkedIn) says “The goal with this design was to simplify and create focus.” She also adds “We’re a social network, Facebook is a social network. The types and interactions and behaviours you see on the platforms are similar,”

Features that are changed Includes

General Navigation

New update from LinkedIn Offers seven areas on the bar navigation namely Home (Your Feed), Messaging, Jobs, Notifications, Me, My Network, and Search. Also the “More” button on the top right allows to dive into more experience like Linked In Business Services.

Subscription

A feature that distinguishes Linked In from Facebook  is its premium subscription. The change that came after the new designs are as follows:

Job seeker account to premium career : $299.88 annually
Business plus account to premium business: $575.88 annually
Linked In learning at $299.88 annually
Recruiter Lite/Corporate: $1199.44 annually for Lite and $9899.99 annually for corporate
Sales Navigator pro/team : $779.88 annually for pro and $1199.88 annually for team
Home page insights

Another unique feature that was added recently is the home page insights. Now users can see who is reading and engaging with the shared contents. This gives users unique advantage of tracking the post.

Every one admits the fact that the new Linked In update is a hay ware but its the best available professional networking site at the moment. LinkedIn always finds a way to help its user experience more sleek and friendly.