Twitter is an online news and social networking service where users post and read short 140-character messages called “tweets”. Registered users can post and read tweets, but those who are unregistered can only read them. Twitter has found the ways to use the platform to score business and media deals. The relationships through developing successful Twitter personal brands are a success both personally and professionally as results have shown over the last several years.
There are a few things we have to know about how to build a brand on twitter
You have to follow the leaders of YOUR Domain.
Observe the leaders and the different platforms of your domain expertise on Twitter, once you are able to identify who are the influencers you need to follow and engage, try and create a personal connection with them and you will have a strong “inflow” of followers.
Explain your Brand
Prepare yourself as a person you want to be on Twitter. Make this opportunity to showcase your capabilities, passion & interests. Your brand should be communicating what you stand for, your ethics and principles, and explain who you are. Wait and see how strong your following will be in a short span of time.
Sharpen your Profile
Most of the people in twitter will find you by your content and they will try to reach out to you through your twitter profile. Try to engage your profile with contents, pictures, videos etc…
Create and Repeat Great Content
Content is king. That should be your bible. Make sure you tweet regularly about what you believe in. Never tweet something negative, it affects your reputation .Tweet meaningful content which is useful to others can lead your brand to a success.
The keyword most marketers and brand managers thrive to achieve – Engage. There have been instances when great content goes unnoticed due to the lack of engagement. Tweet everyday to make your profile more engaging. The engagement can be lead to good communication and reach with others. Engagement and positive engagement for that matter, keeps you connected with your followers and increases visibility of your brand.
Test and Analyze
After posting a content or picture related your brand we can test how it engages with others and you can analyze the performance.
When you start to engage your brand at first there you don’t need to outsource any of your twitter efforts in the beginning. But later when you start to scale your followers consider outsourcing to the right support group.
The final step – tweet at least once a day, Blog at least as often as you can. Don’t forget to use maximum hashtags to commit a content brand.