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10 Powerful SEO Tools to Improve Your Rankings in 2019

SEO (Search engine optimization) is the process of optimizing your website for a higher rank in the search engines.  It will increase the visibility of your site to relevant users and increase web traffic. Getting a high SERP rank is a difficult task without proper SEO. That’s why more companies hire professional digital marketers to set SEO up for their website. Professional SEO experts can easily optimize your websites. Hiring a professional digital marketing expert is the best thing you can do for branding.

If you’re unable to afford a digital marketing professional try these tools for improving SEO.

1.SEO plugins

SEO plugins are dedicated to Word Press sites. These plugins have many premium features. It enables you to create keywords, titles, meta descriptions, site maps,  twitter cards and so forth. It will ping search engines whenever you update your site.SEO Yoast plugin is the most commonly used SEO plugin. You can get free version and premium version of SEO Yoast.

2.Google keyword planner

Google keyword planner is a keyword research tool which is commonly used with Google AdWords. It is mainly used to find competition of each keyword and its bid rate. For better results, you have to select keywords that have the highest search ranks and low competition. Google keyword planner is free for those who use Google AdWords.

3.Google analytics and search console

This is the primary tool that can be used to check your site. Using Google analytics you can easily get insight into traffic your site receives. Google search console will help you to identify issues in crawling and indexing your website.

4 Open site explorer

Open site explorer is a free tool used by Moz. This tool allows you to check data for any domain name. This tool will help you to find the backlinks in your competitor websites. Open Site Explorer offers a group of information like top pages, linking domains, which pages are linked on site, etc.

5. Ahrefs

Ahrefs is an advanced tool that will analyze your website and generate keyword, link, and ranking profiles to help you make better decisions on your content. It has three tools named site explorer, content explorer, and keyword explorer. Ahrefs is a paid tool.

6.Hubspot website grader

Hubspot website grader is an online tool that generates personalized reports based on the performance of your website. This is a paid tool.

7.Buzz sumo

Buzz sumo is commonly used for content marketing. This tool is mainly used to find articles related to specific keywords. It is a research and monitoring tool. By using buzz sumo you can easily find most shared content in social media and similar platforms.

8.Sem Rush

Sem Rush is commonly used to obtain analytics and insights from the competitors. This is a paid tool. These tools give options to conduct keyword research and competitor analysis. It can be effectively utilized to find out marketing strategies, advertising strategies, backlinks, keywords and so forth used by your competitor.

9.Seo site check up

Seo site checkup is website auditor tool. You can easily obtain a quick SEO report from this site. These reports contain all relevant data like crawling errors, SEO errors and so forth.

10.GT Metrix and Page speed insights

GT Metrix and Page speed tools can be utilized to ensure your site is loading fast enough for users. They will scan your website to identify any slowdowns and give suggestions to boost speeds across the site.

For enquires and high-quality SEO services contact us at http://klientas.com

 

A complete guide to ASO(App store optimization)

Around 90 percent of marketers are familiar with the term SEO, simply search engine optimization, but a few of them had heard about ASO.ASO is nothing but app store optimization. Both ASO and SEO are interconnected in too many ways. In SEO we are optimizing our website for search engines like Google, bing and so forth to increase traffic to our sites. Similarly, in ASO we will optimize apps for play store. In this article, we are going to delineate everything you want to know about ASO.

What is ASO?

ASO (App store optimization) is the process of optimizing your apps for a higher rank in the app store.  It will increase the visibility of your app to relevant users on the app store and thereby resulting in increased downloads. The main goal of ASO is to increase traffic to the app pages.

Why ASO is important?

There are more than 2 million apps available on the app stores. This reduces the visibility of your app and makes competition tougher. Search is the most common method used to discover an app from the play store, therefore optimizing your app for search will be the best tactics you can utilize to improve visibility.ASO is the best method used for this. It is similar to search engine optimization for the website.

What are the benefits of ASO?

  1. Increase visibility to your app

ASO will increase the visibility of your app in the play store. It will help to optimize your app for particular keywords. As a result, your app will get higher ranks in apps store.  This, in turn, results in increased traffic to your app page.

  1. Increased downloads

The higher rank of your app in app play store will significantly increase traffic and will result in increased app downloads

  1. Increased revenue

If your app is monetized one, then increased traffic and app downloads will significantly increase your revenue.

  1. Stability

App downloads occurred as a result of paid promotion is temporary. It will stop when you will run out of money. In this case, organic app downloads will help you. Organic app downloads will bring stable revenue continuously.

10 tips to improve ASO

Use Descriptive Title and App Store Description

Descriptive title and app store description plays a vital role in ASO . These two elements are primarily used to optimize your app for the audience. A good and descriptive title and description definitely attract more people and thereby increase app downloads.

Distribute Keywords wisely

Selection and distribution of keywords play an important role in ASO. You can select keywords with the help of keyword planners. These keywords have to be included in app title and app description. App with the keyword included in its title has a 10.30% chance to get a higher rank when compared with similar apps. Try to avoid keyword stuffing while optimizing your app.

Optimize Traffic Sources

For optimizing traffic sources, first, you have to identify your target audience. Your app gets traffic mainly through three sources, that is organic search, paid promotion and cross promotion. First, you have to analyze your potential customers using analytics tools like app store connect. Afterward you can optimize your app for the traffic source that gives you higher traffic and better revenue.

Create App Preview Videos

A good video has the ability to boost your CVR to 40%. These explanatory videos must be short and precise. In IOS play store app videos are the auto play that means more people will engage with your video. Therefore preview videos are a great way to increase traffic.

Give Right Category

You have to select a primary category that best describes your app. Selection of the wrong category will definitely cause a negative impact on your app and it will reduce your organic traffic.

Choose simple App Icon Design

App logo is the first thing your user will notice so you have to select a simple and convenient app logo that reveals details of your app.

Encourage Positive Reviews

Positive reviews play a crucial role in deciding the future of an app. Nowadays folks will read reviews before downloading an app. They will download the app that has more positive reviews. Therefore encouraging positive reviews will be the best tactic you can apply for app marketing.

App localization

Another important factor you have to consider is app localization. Localizing your app will definitely increase your app visibility and in turn, it will result in increased downloads.

Optimize Screenshot Gallery Orientation

Screenshot galleries have tested at least once in a month. You can optimize the orientation of your screenshot gallery with landscape mode, hybrid mode, and portrait mode. Each mode has its own advantages and disadvantages.

Re-evaluate Regularly

Like search engines, play stories are also dynamic. They will change their algorithm frequently. So you have to re-evaluate your apps regularly to find out any problems occurs due to this change.

For any kind of enquires and assistance contact us on www.klientas.com

Social Media Trends For 2019

Social media marketing is presently in a time of advancement with add-on social media platforms and features. These progressions will create wide range of opportunities in front of online marketers. To grab these opportunities one needs to restore their showcasing strategies with the most recent trends. Through this article, we will delineate the upcoming trends in social media marketing for help you to plan marketing strategies for 2019.

1.Social Listening

Social listening is very much similar to social monitoring. It is the process of tracking conversations around explicit points, catchphrases, expressions, brands or enterprises, and using insights to find opportunities or to create content for the audience. Social listening aimed at customer service and reputation management. This will help marketers to find the target audience who are searching for the similar services they offer. In 2019 more brands will utilize social listening for lead generation and social selling. Recently some specialized tools are developed for social media listening.

2.Augmented Reality

Augmented reality will play a noteworthy job in 2019. In recent years it has actualized in applications like Snap chat, Facebook and so on in little ways. It will help in creating more interactive contents.

The snap chat was among the main social media platform that makes use of AR mixes. In Snap chat, we can build up our own AR focal point. Recently Facebook had announced the introduction of AR ads, which are considered to be a turning point in online advertising.

3.Videos

By 2019 more than 80 percent of content created in Social Media will be videos. A 60-second video will create an impact on 3400 web pages. Videos are the best medium to convey your message with customers. Surveys reveal that audiences are about 10 times more likely to engage, embed, share and comment on video content. So this will definitely affect marketing strategies. Recently corporates like Youtube, Facebook and so forth had launched LiveStreaming options to promote more video contents.

4.Microinfluencers

Influencers are individuals having an immense number of followers in their record. Their every post, or video blog, or tweet is promptly seen by a greater number of people than TV ad makers could ever look for after. These influencers get compensated from brands and associations for offering their things to fans. This is called influencer marketing, but one drawback of influencer marketing is you will get low post engagement since these followers have different agendas and opinion. There comes the significance of micro-influencers. Micro-influencers are people who have 10000 to 50000 followers. Micro-influencers have explicit specialty gatherings of people and are profoundly associated with them. Therefore post engagements are high for micro-influencers. Now brands are using micro-influencers to advertise their product. This trend will continue in 2019 also.

5.Instagram stories

Instagram Stories offer social advertisers an incredible chance to achieve a higher number of customers by exploiting one of the quickest developing informal communities. It will help you to reach your product details to more than 300 million active users. A short while ago Instagram had added live streaming in their stories. This will help influencer marketers and brands to promote their products at less cost.

Along with living videos recently Instagram has included interactive polls in their stories. These polls will help you to interact with the audience and hear their thoughts. Marketers can effectively utilize insights to track their target audience and to plan accordingly. The other advantage of Instagram stories is it gives chances to tag and link inside the stories. This feature is currently available to big brands that have more than 10000 followers.

We hope that now you are understandable with upcoming social media marketing trends. But for more viable outcomes, you have to seek the assistance of a social media expert.

For any kind of assistance and services don’t hesitate to contact us on Klientas

What is black hat SEO? Why should we avoid it?

In this advanced world, customary showcasing methods are supplanted by computerized advertising methodologies. Search engine optimization (SEO) is one among them. Through SEO we can enhance SERP positioning of our site in search engines like Google, Bing and so on. This prompted an expansion in the perceivability of our site and pulls in more customers.
Website optimization can be grouped into two classes relying on the strategy and techniques utilized. They are white hat SEO and black hat SEO. White hat SEO is done as long haul speculation. It is performed through keyword research, optimized content writing, backlink creation, directory submission and so on. This is a tedious procedure. We can’t expect a quick outcome from white hat SEO. That is the reason numerous people move to black hat SEO methods which offer outcomes in less time.

What is black hat SEO?
Blackhat SEO systems are usually used to make prompt outcome in short span of time. It is done by manipulating search engines and breaking its rules. That is why black hat SEO can’t be considered as a long haul venture. In a black hat SEO, websites are optimized to search engine bots rather human audience. It may work for a short span of time and after that search engine identifies black hat SEO techniques used and move out your website from ranking. In outrageous cases web blacklist your site from indexing.
Now we can move to some commonly used Black SEO hat techniques

1. Keyword stuffing

It is the most regularly utilized black hat SEO method. Keyword stuffing is alluded as a procedure in which Keywords are habitually utilized everywhere throughout the pages. Are you confused with Key Insertion and Keyword stuffing? Keyword insertion is a methodology used to enhance your site by including significant Keyword. However, in Keyword stuffing individuals use Keywords in irrelevant places over and over. It is against Google rules. You ought to enhance your page with medium Keyword insertion. Keyword stuffing makes terrible user encounter and thusly make drop in SERP positioning.

2. Low-Quality Backlinks.

Backlinks plays a vital job in SERP positioning. Backlinks thus, increment more traffic to your sites. That is the reason why numerous individuals engaged with making low-quality backlinks. There are organizations they will offer backlinks to you. Kindly don’t purchase low-quality backlinks from them. These low-quality backlinks are superfluous and make a negative involvement in your SERP positioning. Google only consider black links from sites having high domain authority. So you should give extra care while generating backlinks to your websites.
3. Cloaking

Cloaking is done by giving different content to search engine and users. Cloaking is generally performed to create activity by deluding people. This makes terrible user involvement in your site. Nowadays search engines turn out to be a lot more astute; they will effortlessly recognize cloaking and once in a while it can prompt prohibiting of your site. You should use original content to both websites and search engines.

4. Private Blog systems (PBN)

PBN is another type of link farm techniques in which low-quality backlinks are created. Here the fundamental site is alluded from various sites that have normal similitudes like comparable content, comparative facilitating, comparative backlink profile and so on. These days identifying PBN is troublesome. But search engines are extremely savvy and they easily find out search engine manipulation. This is presently included inside the black hat SEO strategies. You ought to keep away from PBN for betterness of your site.

5. Social Networking Spam
Many of us believe social media platforms play an important role in organic search results. But this is purely a thoughtless approach. Social media channels are entirely different and they have nothing to do with your SEO. But you cannot forget the fact that effective social media marketing strategies will attract more customers to your website and this, in turn, affect your SERP ranking. But for that you can’t create spams like copy-pasting your URLs and contents under irrelevant areas like comment sections in Facebook, Instagram etc. This will create backlinks but nowadays Google is smart enough to detect these kinds of manipulation and clearly cut your SERP ranking.
We hope that now you are understandable with black SEO hat techniques commonly used by agencies to grab your money. If you want genuine white hat SEO services CONTACT US AT @KLIENTAS

SEO Trends for 2019

Every one of us wants to list our websites in top of Google ranking. For that, we are ready to use different techniques in SEO. Some folks are even ready to use black hat techniques for listing their pages. To avoid this Google is changing their algorithm in every year. So as expected Google will update their algorithm in 2019 along with that the facade of SERP will transform in the influence of Artificial Intelligence, Machine learning, Big data etc.  It also gets affected by a change in user behavior like micro-moments, mobile search, voice search, search intent. Website operators are worried that this could drastically change their optimization strategy.
For this reason, here we are going to discuss some useful SEO techniques for 2019.

Voice Search

According to Google surveys by 2020, 50% of the queries will in the form of voice searches. So optimizing your website for voice search is a good tactic to list your website in the top. You can optimize sites for local vocal search and conversational keywords. Learn to use with artificial intelligence and machine learning algorithms that will also benefit you in this phase.

Mobile First Indexing

In Mobile First, Indexing Google will use the mobile version of content

for indexing and ranking. This is mainly due to the increase in the number of smartphone users. In this scenario, you should optimize your site for mobile phones by reducing loading time and using AMP. You can even verify proper function of structured data in mobile as well as in desktop.

Quality Content Development

Avoid using duplicate content and try to create unique informative content. This automatically helps you to get in top SERP Rankings. You should avoid using keyword stuffing instead of that use long tail and specific keywords.

Content Clustering

Content Clustering is a technique in which a unique content is used as a pillar. From this pillar, you have to create other contents required on your website. The pillar piece links to the cluster pieces and the cluster content links back to the pillar piece. This will increase traffic on your website.

Blockchain

Block Chain will enter into the scenario by 2019 or 2020. Now Google acts as a middleman between the website owner and advertisers. Through the Blockchain role of Google get reduces and transactions between owners and advertisers become smoother in search marketing. The user can effectively use blockchain technology for avoiding unwanted profit cuts. Along with it, you can add blockchain in search algorithms to verify products accordingly legitimate sellers will get listed in high SERP rankings.

Klientas is an end to end branding and marketing organization providing expert services on social media management and search engine optimization. Talk to our team and let’s plan your 2019 SEO strategies together.

5 SEO Trends Affecting Your Website in 2018

SEO in 2018 will be another year of evolution, or in some cases, digital revolution. Digital marketers can expect to see some both new and accelerated trends when it comes to SEO. In this blog we’ve outlined the top 5 trends to look;

1. Voice Search

Voice search is very popular with products such as Amazon Echo or Google Home and to one’s surprise, people like using voice search on their mobile phones too. With more people using voice search on their mobile device, it’s important to make sure that the mobile version of your website is completely updated.

2. Featured Snippets & Featured Videos

We are undoubtedly going to see Featured Snippets and Featured Videos continue to rise in importance. Digital Marketing and SEO, in particular, is becoming less about being in a top 5 position in the SERP and more about being the trusted authority. With limited space and increased competition, on-page SEO will now be made with snippets in mind. These snippets will alter the way pages are designed.

3. Accelerated Mobile Pages (AMP)

In 2018, Search Engines are more about making improvements for the end user. For SEO, site speed is critical for search engines and your page’s performance at the SERPs. By adding Accelerated Mobile Pages to your website it can make a page load up to four times faster than a standard mobile page.

4. Building Quality Backlinks

Building valuable backlinks will still be a critical factor for ranking in the SERPS. This is just one of the major ways that Google knows a website can be trusted. Quality should be used over quantity when backlinks are created.It’s better to have one link from a highly trusted website than it is to have multiple links from directories. Another important factor to consider is backlinks that come from unassociated sites.

5. User Experience (UX)

User experience, in the context of SEO, will get even more attention in 2018. Google has always said that they strive to provide the search results people want, i.e. the results that users click and dwell on. Focus on your SERP click rates and the amount of time that a visitor spends on a page and you’ll improve your rankings, traffic and conversions.

Overall, SEO in 2018 means more hard work. If you have any questions you can always reach out to us at www.klientas.com

A DAY IN THE LIFE OF A SOCIAL MEDIA MANAGER

Social media managers are a crucial component of a company’s marketing team and are responsible for leading an organization’s social media strategy. Let’s have a quick look

Develop a strategy and set goals for increasing brand awareness and engagement.

Goals could include the number of people you’re aiming to reach or the level of engagement you want to achieve with your clients over social media.

Set up and manage the social media channels.

Social media platforms are relevant to the business. It’s useful to investigate online tools such as Hoot suite and Buffer, which allow you to manage all your channels in one digital space.

Plan your content.

There’s really no limit to your creativity here. Social media is all about being short, fun and interesting, and you should try to add visual elements such as photos, videos or competition announcements.

Start a conversation!
Communication with clients is an important thing in social media. You need to be able to respond promptly to social media posts and develop interesting discussions around topics related – either directly or indirectly – to your brand.

Use social media to build other platforms.

Most effective marketing campaigns rely on more than one platform to deliver their messages. Social media can be used to direct people to your website or blog, to alert them to any notable events your company has planned, or an article published in a magazine or newspaper.

Develop a response plan for social media hiccups.

We all know the damage that a controversial or biased post can cause. The social media manager will need to have a plan in place to respond to any social media incidents that may harm the business.

A work day for a social media manager includes much more than simply posting tweets and Facebook updates. Social marketing takes effort, especially if you want to work towards creating an integrated campaign strategy.

If you are looking for social media strategies for your business, talk to us today for more information.

12 Off-Page SEO Techniques -Part 2

With the continuation of the previous blog, now let’s see the remaining Off-Page SEO Techniques and its benefits.

Influencer Outreach

If you have created any kind of content which is share worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for back links from their blog.

Forum Submission

Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.

Article Submission

Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Choose the correct category and give a good title to your content.

Question and Answer

One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions.

Info graphics Submission

Make creative info graphics. These days, info graphics are getting popular on the internet. Submit your info graphics on info graphics submission websites and give reference links to your webpage or blog.

Document Sharing

Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.

Benefits of Off Page SEO Strategies

An increase in Rankings
Proper Off page SEO optimization work will give a better position to your website in SERP.

An Increase in Page Rank
Page Rank is a number between 0 and 10. It indicates the importance of a website in the eyes of Google.

We should focus on improving search visibility. For more information on Off Page SEO techniques talk to us today.

12 Off-Page SEO Techniques

Off-page SEO refers to the factors that impact your site’s ability to rank, but take place elsewhere online. Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Pages. ( Google, Bing, Yahoo etc). Take a look at the list of ‘off page SEO techniques’.

Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms.

Blogging
Blogging is one of the best ways to promote your website online. By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts.

Search Engine Submission
Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.

Social Bookmarking
Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like Stumble Upon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites since the content on these sites is updated very frequently.

Creating Shareable Content
Creating amazing and shareable content is a smart way to generating more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.

Image Submission
Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag and check if they have a proper title, description, and tags.

To be continued…