5 SEO Trends Affecting Your Website in 2018

SEO in 2018 will be another year of evolution, or in some cases, digital revolution. Digital marketers can expect to see some both new and accelerated trends when it comes to SEO. In this blog we’ve outlined the top 5 trends to look;

1. Voice Search

Voice search is very popular with products such as Amazon Echo or Google Home and to one’s surprise, people like using voice search on their mobile phones too. With more people using voice search on their mobile device, it’s important to make sure that the mobile version of your website is completely updated.

2. Featured Snippets & Featured Videos

We are undoubtedly going to see Featured Snippets and Featured Videos continue to rise in importance. Digital Marketing and SEO, in particular, is becoming less about being in a top 5 position in the SERP and more about being the trusted authority. With limited space and increased competition, on-page SEO will now be made with snippets in mind. These snippets will alter the way pages are designed.

3. Accelerated Mobile Pages (AMP)

In 2018, Search Engines are more about making improvements for the end user. For SEO, site speed is critical for search engines and your page’s performance at the SERPs. By adding Accelerated Mobile Pages to your website it can make a page load up to four times faster than a standard mobile page.

4. Building Quality Backlinks

Building valuable backlinks will still be a critical factor for ranking in the SERPS. This is just one of the major ways that Google knows a website can be trusted. Quality should be used over quantity when backlinks are created.It’s better to have one link from a highly trusted website than it is to have multiple links from directories. Another important factor to consider is backlinks that come from unassociated sites.

5. User Experience (UX)

User experience, in the context of SEO, will get even more attention in 2018. Google has always said that they strive to provide the search results people want, i.e. the results that users click and dwell on. Focus on your SERP click rates and the amount of time that a visitor spends on a page and you’ll improve your rankings, traffic and conversions.

Overall, SEO in 2018 means more hard work. If you have any questions you can always reach out to us at www.klientas.com

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