When you first start using Pinterest, you may feel that it is sort of like a scrapbook of thoughts. A collection of odds and ends, quotes, photos and ideas. However, if you are a serious user of Pinterest and start observing it more effectively, you will understand that every board is actually a glimpse into each user’s ideas and aspirations. This in turn is one of the biggest database of people, places and things and an invaluable marketing tool for marketing agencies and advertisers.

This maybe one of the reasons why Pinterest loudly announced the launch of the Pin Collective, its late, but appreciated attempt to break into the advertising industry. The Pin Collective’s main objective is to leverage the creative capabilities of popular influencers to produce “inspiring, actionable pins” that are optimized for the platform’s visual format.



For the majority of users, Pinterest is a way to plan for the future, curate tips and tricks, and show off one’s personal tastes and passions in an inspirational format. Those who use Pinterest are looking to be inspired, not sold to, and the quickest way to lose their trust is to plaster their boards with heavily branded content or promotions.


Beauty tips, how-tos, home décor, and recipes are some of Pinterest’s most popular categories and ones that brands would be wise to engage in. In addition to improving content mix, the Pin Collective aims to diversify the type of content marketers produce by providing brands with the tools needed to include videos, GIFs, cinemagraphs and interactive games and apps into their strategy. Pinning videos can help brands generate more traffic, increase video views, and reach a new audience they might not have previously connected with. With help from the Pin Collective’s production shops, short, high quality videos will be easier than ever to produce, which is great news for anyone looking to drive mobile video views, as 80% of Pinterest’straffic now comes from mobile devices.


Besides producing more organic, engaging content, utilizing the creative capabilities of the Pin Collective will allow brands to create content consistent with their visual guidelines. By working with content creators to create posts aligned with specific objectives, brands have the ability to tailor the look of their pins to their specifications, rather than relying on third parties who may or may not share the same visual standards..

Though the Pin Collective’s pilot was a success, the company still has a lot of work to do to make Pinterest a major player in the advertising industry. While there’s no growth without innovation, it remains to be seen whether the Pin Collective will become a marketing tool or simply a place to find the photograph or DIY hack you were looking for.

We, at Klientas are starting a campaign for existing clients and future customers to help explore the opportunities of Pinterest from a branding and marketing perspective. If interested, talk to our experts here.

Instagram Marketing

Instagram marketing is becoming increasingly important for many organisations, especially those in highly visual industries, such as retailers, restaurants, entertainment, and travel companies. The channel has seen explosive growth since it first appeared on the scene in 2010, and is showing no signs of slowing. Here is a quick look on why Instagram marketing matters, how companies can increase engagement across the platform, and how they can measure their successes.

So, Why Instagram?

Instagram revealed that the app has more than 400 million monthly users, 80 million daily photos, 3.5 billion daily likes, and lots of opportunity to marketers. Forrester named Instagram the “King of social engagement,” citing that top brands’ Instagram posts generated a per-follower engagement rate of 4.2 percent. That is 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter! Instagram marketing is powerful as it allows our audience to visually consume ideas and make decisions about our brand without us being too pushy.

So how can we generate ROI from Instagram marketing engagement?

Step 1: Content First
First, we need to share interesting content that resonates with our audience.

Step 2: Wise Words
Second, use captions wisely. If Instagram is all about a company’s visual identity, then the caption adds context to the visual. Don’t state the obvious, but share a story. Remember that people tend to read a caption once the image has their attention.

Also, don’t forget to include hashtags as they make for the perfect discover mechanism, as does location tagging! While Instagram allows for up to 30 tags, common consensus recommends 1-5 tags per post so we don’t #spam. If we want to include more, add them in the comments so they are searchable but will be hidden after more people start commenting. Before we start strategizing on what links to include in our caption, we’ll want to know that Instagram does not allow them. The only place we can include a link (just one) is in our profile. We suggest using this space to link back to a company website.

Step 3: Be Exclusive

Third, post exclusive deals or competitions on Instagram. Deals are a tangible reward for followers, and brands reap the benefit of having a network of people talking about them on their personal pages.

Increased Engagement. Now What?

Once we increase our engagement, it’s critical to monitor our Instagram marketing efforts. Engagement analytics help marketers understand which types of posts our audience likes most, so we can better focus our strategy.

Why Are Explainer Videos So Powerful?

When you have a product or service to sell, it can be extremely difficult to market and sell it if you take a long time to explain its functionalities and features. People may have difficulty understanding what it does or how it can benefit them, especially if the product is technical. However with the introduction of explainer marketing videos, it has become significantly easier to convince customers about what your product or services does and is showing a rapid increase in conversions and increased sales revenue. An explainer video is basically a short video that condenses technical talk into a fun, enjoyable, and comprehensible way to understand a product or service. The quickest way to make someone understand what you do – and then to get them interested enough in your product to convert them into a customer – is through an explainer video.

Companies have started using explainer videos on their websites to catch the attention of the masses in a short span of time. This type of video quickly introduces your company, explains what you do, and how your product can help them. The benefits of this type of video for companies are vast. First, up to 85% of people are more likely to buy a product if they’ve seen it explained in a video, which allows businesses to increase conversions by up to 60% when they begin utilizing website videos.

Also, these videos allow you to create a perfect pitch. You don’t have to worry about confusion over your product or service. Instead, the video simplifies what you do, allowing you to skip over the boring technical stuff, and explain to the customer exactly how your product can benefit them ­– which can help you increase conversions by reaching the core benefits your product or service offers.

Videos will also help you to stand out from your competition. Not only are they eye-catching, fun, and shareable, but websites with video are fifty times more likely to be ranked on Google’s first page of search results, and video is statistically much more likely to receive clickthroughs then a text post alone. Simply by adding video, you will set yourself high above your competition, increase conversions, and get a significant return on investment for marketing your product.

We, at Klientas, are proud to join the revolution of ground-breaking creative videos which will help rocket your sales. Talk to us at today to learn more.