3 Social Media trends that will dominate 2017

Digital marketing has become the kingpin of advertising within a very short time, and all businesses worth their salt have realised that this is an area that they will have to devote more time and focus on. With a growing number of mobile users accessing the internet for everything from financial transactions to shopping for groceries, there is tremendous potential to reach a wide and diverse customer base. So what are the most vital and dominant social media trends you need to know about?

1. Augmented Reality will take over

One of the first times Augmented Reality took the world by storm was with the gaming sensation Pokémon Go, in 2016. Having netted more than 1 billion in revenue by now, the game has shown the world that not only are people excited by the prospect of Augmented Reality, there is also a tremendous potential for revenue generation in it. More and more brands are coming out with AR games and ads to cash in on this market. Many videos on YouTube and Facebook come in the form of 360 VR videos. Mark Zuckerberg also confirmed that Facebook is experimenting with augmented reality. They recently acquired Masquerade, a live filter and selfie app for live streaming video.

2. Native advertising is the name of the game

Native advertising is material in an online publication which resembles the publication’s editorial content, but is paid for by an advertiser and intended to promote the advertiser’s product. They have been proven to work much better than traditional display ads, and are more useful for building trust and gaining popularity.

3. Live Videos are gaining popularity

Though it only started in 2016, Live Videos are now here to stay as a social media trend. Facebook, Periscope Pro and Instagram are only some of the top platforms offering this feature to their users, and it is used by brands, celebrities and more. These videos make it to the news, are shared thousands of times, and can be useful to build a reliable and steady customer base for your brand. One of the biggest advantages of live video is that you can be reasonably sure you’re getting authentic content.

As a business or marketer, are you prepared to capitalize on these booming social media trends for your brand awareness and promotion? Give Klientas a call for a consultation regarding how to leverage these tools in the most efficient way.

3 best tips to make your brand more visible

If there’s anything people agree on about today’s world, it’s that it is a time of
information overload. There are bulletins and emails and headlines and calls and
messages and more coming into our lives at every moment. How can you manage to
catch your customers’ notice in such a scenario, when attention spans are shorter than
You might have noticed that despite all this, some brands do manage to pierce through
the dense fog of information and imprint themselves in our collective memory. When
you want to make a copy of a file, do you ask for a photocopy or a Xerox? When you cut
yourself, do you ask for a bandage or a Band-Aid? These are brands that have
achieved the holy grail of brand visibility – what we call ‘proprietary eponyms’ in the
advertising world. How did they manage to do this?

Here are our three best tips:

1. Tell Your Story

In a personal and authentic manner, reach out to your customer base with the
lively and engaging story of the humans behind your brand. A powerful and
moving story is memorable in ways that no other content can match. But they
need to be compelling tales that connect deeply with the people watching and
listening. This also gives you a unique brand identity that your competition will
not be able to touch.

2. Photos and infographics

If you’ve been on any social media platforms, you’ll have noticed how much more
likely it is for photos and infographics to be shared again and again. You need
quality content though – your photos need to be funny, clever or memorable.
Throw in a sentence or two that appeal to the demographic you’re reaching out
to, and voila! Instant visibility. Infographics, depending upon your field, are
incredibly powerful too. They add colour and depth to data and statistics, and
people always look to them to understand an issue better.

3. Give away freebies

This is a surefire way to get your name out there, because no one can resist free
things! Put your name on pens, caps, toys and sports equipment, and then
distribute them at local events and festivals. Your name will instantly become
recognizable, since every time they see the object in their homes, they’re going
to be thinking about your brand.

Need more ideas about how to boost your brand visibility? Give Klientas a call, and we
promise you we’ll make it worth your time!

What Branding Trends Should You Follow in 2017?

As we all know, WordPress is the most popular blogging system in use on the web. “It is just a blogging platform” that everyone makes the mistake of classifying WordPress.  It is easy to use and flexible enough for anything. That’s why WordPress has grown so much and it is supported in developer’s world. Let’s take a view to know the use of wordpress to run the website.

Open Source

It is an open source and free from other restrictions and limitations i.e. you can use and host your website anywhere as you like. Anyone can contribute to WordPress by answering support questions, writing plugins, creating themes, translating WordPress and updating documentation.

Built-in Updater

It comes with built-in updater that allows you to update your plugins and themes from within your WordPress admin dashboard. It also notifies you when there is a new version of WordPress is available, so you can update it by just clicking a button.

WordPress Templates – Just about Everything

WordPress themes are easy to modify since there are lot of options allowing you to change colors, upload logo, change the background, and create beautiful sliders, with your website without writing any code at all. Thousands of free templates are available and can choose from it, so that you can give your website any best look you want.

Security to Run

There are many intruders who want to get their hands on as many sites as they could. But wordpress is developed with security in mind, so it is considered quite safe and secure to run any website.

Perfect Starting Point

WordPress.com is the perfect starting point for any small business. When you are ready to modify your website further it is easy to switch your starter website to a web hosting account. Wordpress offers everything to everyone like; for content writers get a better writing experience; and developers get a more advanced UI, and products are discovered and utilized by the substantial WordPress community.

To be continued…….