In the previous blog, we learned about Search ads and Display Ads. Today let’s learn about the remaining types of ads in google ad words.

3.Shopping ads

If you are a retailer, this campaign type would make more sense for you. This ad type boosts traffic to your website and helps in generating quality leads as well as increasing your conversions. Google Shopping ads don’t have much setup and there aren’t many features to select.

Requirements for running shopping ads:

Setup an account with Google Merchant
Setup an account with Google AdWords& link them together.
Submit updated product data every 30 days to Google Merchant Center.
4.Video ads

Let’s advertisers run video ads on YouTube and other Google Display Networks. Campaign features allow you to extend ads with shopping campaigns and with mobile app installs.

The 3 main benefits of running video ads are;

Better targeting-This ad type has demographic, location, interest, keyword and device targeting which helps you to reach the right audience on YouTube and Google Display Network.
More reach-YouTube is the 3rd most visited website and has 30 million visitors every day. Additionally, video ads are also available on the Google Display Network. This means that you have access to a wider audience.
Measurable- YouTube ads let you know all the necessary metrics like views, view rate, clicks, reach and frequency, engagement, performance etc.  This helps you measure the success of video ads.
5.Universal App Campaign

Easily advertise your app across Search, Display, and Video Networks with the Universal App Campaign. This is the best place to set up advertising for your app because of Google’s reach. This campaign is helpful for businesses with a mobile app. Setup is straight forward in this campaign as well, although you will need to add your app and modify your objectives.

Have you used AdWords before? Use right Google AdWords can help you precisely target your audience and drive conversions quickly. For more information on Google AdWords, please feel free to get in touch with us today!


If your business relies on finding new leads and customers via the internet, you might consider using Adwords to advertise your business. Google Adwords is an online advertising service developed by Google to help marketers reach their customers instantly. Let’s have a quick look.

1.Search ads

Search ads are the first ads designed by google to display ads on its search engine. These ads are totally in text format. No images are allowed in this type of ads. Google considers many factors before deciding which ad to display first, as well as the sequence of ads that follow. Let’s take a brief look at important factors in search ads:

Targeting – For instance, your ads will be shown in the geography that you choose.
Search term and keyword – What is being searched for by the user and keyword that you optimize the ad for.
Ad copy relevance – Ads that appear for a specific search term should be relevant
Landing page experience – How relevant is the landing page to what the searcher wanted? Did he get what he was looking for?
Conversion rate – It is again controlled by relevance, landing page quality, and experience.
Bids – If two advertisers have perfect ads and landing pages, the higher bid will get preference over the lower one.
2.Display Ads

While you are reading a post or viewing a video on some random website, you see ads in a lot of different places on the page, and in different dimensions. These ads are displayed on websites which are partnered with google in other words these ads are displayed in websites who has AdSense approval.

Let’s see the targeting criteria’s for display ads:

Keywords – The ads are displayed based on the keywords that they are optimized for.
Placements – Placements are nothing but the websites on which you want your ad to appear. Just add the websites where you want to show the ads, instead of keywords.
Remarketing – This helps you reconnect with your existing website visitors. Using this, you can target visitors who have come to your website but have not taken any action.
Topic – There are specific topics in Ad Words, under which all websites are grouped. It will be easier for the advertisers to choose topics related to the businesses.
To be continued…………………


With the continuation of the previous blog, now let’s see the remaining strategies to grow a successful online business with social media.

Be consistent

Always keep consistency in mind, when it comes to your posts, your message and how frequently you use social media. Make a plan for what you are going to post and how often you are going to post and stick with it. Conflicting messages will confuse your customers and harm your brand. Hence, it is important to keep the content you share on social media channels consistent.

Build Links to Drive Sales

Social media is a great stage for showcasing your products and services. To start your back linking process, one of the best practices to follow is to include your website link in all your business profiles. If you get your content and social-media tactics right, high quality link building will follow, and it will happen naturally. This will give users the ability to take action on your social media pages aside from liking, commenting or sharing your posts.

Make sure that your content aligns with your message

When it comes to building a strong social media presence, getting likes and follows is great. However, it’s about more than just the number of responses each of your posts get. Everything needs to fit within your brand identity and promote what it is that you are trying to say to the world. One of the unique strengths of social media is that it gives brands a platform to engage in a dialogue with their audience.

This is a big part of what makes social media social; listening to your audience is just as important as speaking to them. Social media can be a defining aspect of a business’ success, especially when carefully integrated into a full digital marketing strategy.

If you are looking for social media strategies for your business, talk to us today for more information.