In the previous blog, we learned about Search ads and Display Ads. Today let’s learn about the remaining types of ads in google ad words.

3.Shopping ads

If you are a retailer, this campaign type would make more sense for you. This ad type boosts traffic to your website and helps in generating quality leads as well as increasing your conversions. Google Shopping ads don’t have much setup and there aren’t many features to select.

Requirements for running shopping ads:

Setup an account with Google Merchant
Setup an account with Google AdWords& link them together.
Submit updated product data every 30 days to Google Merchant Center.
4.Video ads

Let’s advertisers run video ads on YouTube and other Google Display Networks. Campaign features allow you to extend ads with shopping campaigns and with mobile app installs.

The 3 main benefits of running video ads are;

Better targeting-This ad type has demographic, location, interest, keyword and device targeting which helps you to reach the right audience on YouTube and Google Display Network.
More reach-YouTube is the 3rd most visited website and has 30 million visitors every day. Additionally, video ads are also available on the Google Display Network. This means that you have access to a wider audience.
Measurable- YouTube ads let you know all the necessary metrics like views, view rate, clicks, reach and frequency, engagement, performance etc.  This helps you measure the success of video ads.
5.Universal App Campaign

Easily advertise your app across Search, Display, and Video Networks with the Universal App Campaign. This is the best place to set up advertising for your app because of Google’s reach. This campaign is helpful for businesses with a mobile app. Setup is straight forward in this campaign as well, although you will need to add your app and modify your objectives.

Have you used AdWords before? Use right Google AdWords can help you precisely target your audience and drive conversions quickly. For more information on Google AdWords, please feel free to get in touch with us today!

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