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5 TYPES OF ADS IN GOOGLE ADWORDS-PART2

In the previous blog, we learned about Search ads and Display Ads. Today let’s learn about the remaining types of ads in google ad words.

3.Shopping ads

If you are a retailer, this campaign type would make more sense for you. This ad type boosts traffic to your website and helps in generating quality leads as well as increasing your conversions. Google Shopping ads don’t have much setup and there aren’t many features to select.

Requirements for running shopping ads:

Setup an account with Google Merchant
Setup an account with Google AdWords& link them together.
Submit updated product data every 30 days to Google Merchant Center.
4.Video ads

Let’s advertisers run video ads on YouTube and other Google Display Networks. Campaign features allow you to extend ads with shopping campaigns and with mobile app installs.

The 3 main benefits of running video ads are;

Better targeting-This ad type has demographic, location, interest, keyword and device targeting which helps you to reach the right audience on YouTube and Google Display Network.
More reach-YouTube is the 3rd most visited website and has 30 million visitors every day. Additionally, video ads are also available on the Google Display Network. This means that you have access to a wider audience.
Measurable- YouTube ads let you know all the necessary metrics like views, view rate, clicks, reach and frequency, engagement, performance etc.  This helps you measure the success of video ads.
5.Universal App Campaign

Easily advertise your app across Search, Display, and Video Networks with the Universal App Campaign. This is the best place to set up advertising for your app because of Google’s reach. This campaign is helpful for businesses with a mobile app. Setup is straight forward in this campaign as well, although you will need to add your app and modify your objectives.

Have you used AdWords before? Use right Google AdWords can help you precisely target your audience and drive conversions quickly. For more information on Google AdWords, please feel free to get in touch with us today!

5 TYPES OF ADS IN GOOGLE ADWORDS

If your business relies on finding new leads and customers via the internet, you might consider using Adwords to advertise your business. Google Adwords is an online advertising service developed by Google to help marketers reach their customers instantly. Let’s have a quick look.

1.Search ads

Search ads are the first ads designed by google to display ads on its search engine. These ads are totally in text format. No images are allowed in this type of ads. Google considers many factors before deciding which ad to display first, as well as the sequence of ads that follow. Let’s take a brief look at important factors in search ads:

Targeting – For instance, your ads will be shown in the geography that you choose.
Search term and keyword – What is being searched for by the user and keyword that you optimize the ad for.
Ad copy relevance – Ads that appear for a specific search term should be relevant
Landing page experience – How relevant is the landing page to what the searcher wanted? Did he get what he was looking for?
Conversion rate – It is again controlled by relevance, landing page quality, and experience.
Bids – If two advertisers have perfect ads and landing pages, the higher bid will get preference over the lower one.
2.Display Ads

While you are reading a post or viewing a video on some random website, you see ads in a lot of different places on the page, and in different dimensions. These ads are displayed on websites which are partnered with google in other words these ads are displayed in websites who has AdSense approval.

Let’s see the targeting criteria’s for display ads:

Keywords – The ads are displayed based on the keywords that they are optimized for.
Placements – Placements are nothing but the websites on which you want your ad to appear. Just add the websites where you want to show the ads, instead of keywords.
Remarketing – This helps you reconnect with your existing website visitors. Using this, you can target visitors who have come to your website but have not taken any action.
Topic – There are specific topics in Ad Words, under which all websites are grouped. It will be easier for the advertisers to choose topics related to the businesses.
To be continued…………………

6 STRATEGIES TO GROW A SUCCESSFUL ONLINE BUSINESS WITH SOCIAL MEDIA-PART 2

With the continuation of the previous blog, now let’s see the remaining strategies to grow a successful online business with social media.

Be consistent

Always keep consistency in mind, when it comes to your posts, your message and how frequently you use social media. Make a plan for what you are going to post and how often you are going to post and stick with it. Conflicting messages will confuse your customers and harm your brand. Hence, it is important to keep the content you share on social media channels consistent.

Build Links to Drive Sales

Social media is a great stage for showcasing your products and services. To start your back linking process, one of the best practices to follow is to include your website link in all your business profiles. If you get your content and social-media tactics right, high quality link building will follow, and it will happen naturally. This will give users the ability to take action on your social media pages aside from liking, commenting or sharing your posts.

Make sure that your content aligns with your message

When it comes to building a strong social media presence, getting likes and follows is great. However, it’s about more than just the number of responses each of your posts get. Everything needs to fit within your brand identity and promote what it is that you are trying to say to the world. One of the unique strengths of social media is that it gives brands a platform to engage in a dialogue with their audience.

This is a big part of what makes social media social; listening to your audience is just as important as speaking to them. Social media can be a defining aspect of a business’ success, especially when carefully integrated into a full digital marketing strategy.

If you are looking for social media strategies for your business, talk to us today for more information.

6 STRATEGIES TO GROW A SUCCESSFUL ONLINE BUSINESS WITH SOCIAL MEDIA

Maintaining an effective social media presence takes a lot of work. Social media is one of the best ways to grow your business.In today’s market, social media is a must tool to grow your business and grow your brand.Let’s see some strategies to grow a successful online business with social media.

Start with a Plan

If a business wants to be successful, they need to have a digital strategy that involve in social media and it has different audience, so businesses should wisely choose their target audience. Think about your customer by the personality types that are likely to purchase your product, including their overall lifestyle. Once the appropriate social media channel is selected, take a look at competitors, and start to create a marketing strategy.

Decide which platforms are right for you

Everyday there seems to be new platforms emerging and new updates for the existing ones. You need to find a way to make social media work for your business. Some of the top platforms are

1. Facebook

The world’s most popular social media network with more than 2 billion users, with features the largest number of regular users. If people want to find out more about your or your business, there is a very high possibility they will search on Face book first.

2. Instagram

‘Insta’ is perfect for businesses that have a visual or physical product. The ability to showcase your products or story tell in a visually appealing way

3. LinkedIn

People often refer to LinkedIn as the ‘professional’ version Face book. The ability to create both personal and company pages for greater brand awareness.

4. Twitter

Twitter is renowned for its brevity thanks to the 280-character tweet limit

5. Snapchat

Snapchat allows you to communicate in a way that is the most realistic to humans. The ability to reach a younger but highly engaged audience.

6. YouTube

An excellent resource for brands who have the resources to take advantage of the popularity of online videos.

Think about ways to Create Quality Content

If you want to capture the attention of the customers then you have to get creative. The following ways are to connect with your audience and obtain new followers

1. Visual content – Photos and videos will drive your message much easier than text
2. Use infographics – Share and like will be more than any type of contents
3. Share reviews – Almost consumers trust online reviews
4. Use hashtags to connect – Keep them strong, relevant and conversational

To be continued…

KEYWORD RESEARCH FOR ECOMMERCE

Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.  It is very important to create a strategy of keywords so that your ecommerce store could rank better every time users search for terms that are related to products that you sell.

Why Keyword Research Is Important?

Keyword research is a strategy used by SEO experts to find alternative search terms people are entering into search engines while looking for a specific subject. They then collect those keywords and create a strategy to achieve better rankings on search engines. The ultimate goal is to build is a relevant list of keywords that you can refer back to and use as you build and optimize your site ,write your product descriptions  and craft your blog posts.

Understanding Keywords

Keywords, Long tail Keywords, Search Volume, Competition they are the basic terms that you’ll understand.

A keyword in the context of seo is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page.

Long tail keywords are keywords that contain three or more words. Search volume is usually measured in average monthly searches. This is the total number of searches each month for each particular search phrase or keyword. Competition refers to the difficulty of ranking for a particular keyword.

Google Keywords Tools

One of the most popular tools for conducting keyword research is Google’s Keyword Planner Tool. It allows you to search for keywords to determine how many searches per month and how much competition for it and the related search terms.

The related search terms are important because it’s going to expose other similar keywords. Google’s keyword serves two main purposes that are those who want to achieve good rankings and get more visitors to their website through SEO.

Refining the keywords

At the end of the research, you should have an extensive list of the words and phrases that describe your e-commerce business. Building the list then, refine the words and phrases, considering prefixes and suffixes.

Talk to us today for more information on SEO and keyword list.

5 APPS A SOCIAL MEDIA PROFESSIONAL MUST HAVE ON THEIR PHONE

Social media professionals always need to stay in touch with clients, the best way is using mobile apps. Mobile apps have an important role in marketing.
Here are 5 social media apps;

Buffer App

Buffer app is a social media scheduler for Facebook (Post, Pages, Profile), Twitter (Tweets), LinkedIn (Profiles and Pages), Google+ and Pinterest.All of our social media accounts in one place. No wasting time, no more logging into multiple social media profiles. Download buffer app on our phone to schedule our tweets, posts, and blog posts!

Facebook Ads Manager

Facebook Ads manager is a great app to have, when you are traveling or in a meeting with clients! We can access all our Facebook Ads account in one touch, boost posts, gauge the reach and cost per action. Ads manager app gives marketers more power to manage ads from anywhere. Using this app we can track ad performance, edit existing ads, edit ad budgets and schedules, receive a push notification and create ads.

Facebook Pages Manager

Your Page is your business icon on Facebook, A helpful customer service and positive experiences on your Page are a must for success. Your Page is set up to make it easy to respond to comments and messages from customers, with features such as notifications, insights. Page manager is the best app that we can download and use to manage our page effectively. It is user-friendly and gives the user the same feel as when he/she is on the desktop or laptop.

Mention

Mention is a monitoring tool on the web, including the social media platforms to keep you informed every time somebody mentions your name, brand, keywords, and its user-friendly interface makes it very easy to use.

When Mention spots that somebody talks about our brand and we can instantly see this through one of their apps(Web, Desktop, iPhone or Android). You will get real-time alerts every time
people talk about your brand.

DrumUp

DrumUp is a social media management tool and it is a complete social media manager – we can schedule posts and manage content across Facebook, LinkedIn and Twitter account from a single social media platform.  DrumUp creates content streams for a user based on a set of keywords. Monitor all of our profiles in a single place and to stay on top. Using this app we can post or Set important posts on repeat schedules easily and increase our followers with smart hashtag recommendations. Track and measure Twitter, LinkedIn and Facebook engagement deep social media analytics. So here is the roundup of 5 social media apps that a social media professional needs to have to make their lives easier. How many are already on your phone? Did you find this blog post helpful?

Do let us know your thoughts in the comments

How ecommerce brands can build customers loyalty

E commerce industry is continuously growing worldwide. The days of customers staying loyal to companies for long periods are numbered.The factors that help to keep customers happy are strong branding, product quality, good services and social media.

Customers are willing to attach themselves to certain brands as long as they have an emotional attachment. Building customer loyalty gives you a high return on the time, effort and money you invest in providing good customer service. Now, let’s learn the strategies below

Communicate with your customer.
Social media can measure positive and negative opinions towards the brand.Email is the most common channel of communication with your customers. Set up ways to communicate with your customers. Frequent communication with your customers keeps you fresh in their minds and lets you pass
along important information. Create a data base of your customers include contact details, email id, date of birth and you can send birthday greetings as well as newsletters etc.

Inspiring on Social Media
As customers begin to develop a taste for your brand on social media, you’ll see more and more people visiting your platforms just to get that sense of inspiration and community.

Provide a good customer services
Customer is King – Make the King Happy. Great interactions begin with knowing your customers wants and needs. Always strive for a high-quality output as it shows you have a high level of standards. Your best customers are also your brand advocates. By keeping customers happy, they will be loyal and through word of mouth, will do the marketing for you.

Create loyalty offers
Getting customers is hard. One way to cultivate loyalty is to offer discounts for customers who come back. It is an effective tool for customer retention. Try to offer discounts to customers when they reach specified spending targets. Always ask your trusted customers to give you feedback on a new offer.

If you are looking for more strategies for building customer loyalty to your brand, talk to us
today for more information.

How to Manage Social Media for a Retail Outlet

Are you an owner of a retail outlet or maybe an employee who is working at a retail outlet and you recently started using social media with the hope of increasing your store sales? Read this article before you set out on the wonderful journey of social media marketing .

There are a few things to consider before choosing where, what and how to put your retail brand on social media. This article aims to cover a few topics which may be helpful for you to consider before planning your social media strategy.

  1. Not all social media sites will work for you.

One thing you need to keep in mind is the way each social media sites function. For example, Instagram makes it very interesting with its amazing filters for photos and small video clips. Facebook has large scale reach when it comes to quality content, LinkedIn has the best possible professional network collection, YouTube has the highest chance of your videos getting maximum reach, so on and so forth. You may have read the above sentences everywhere, but how does it influence your strategy? First thing you need to understand is – what is your product? How is your biggest global competition faring in the social media space – to be more precise, ‘which’ social media platform is working for them? Then work backwards.

  1. Know your audience

Knowing your target audience is the best way possible to choose the right social media platform. If you are a corner grocery store where you are friends with everyone in the neighborhood, a simple strategy like a WhatsApp group might be the best possible solution for you. Your investment will be to get all your main customers and potential customers together in a WhatsApp group and you can share the specials/ offers you have in store weekly. Just make sure that group is only for discussing your products and store and not a place for people to spam. But this wouldn’t work if you are a large supermarket or a retail electronic store. Then you might have to move to the bigger social media players.

  1. Keep your geographic targets clear

If you are running a retail outlet with a limited territory and high competition, you need to keep your demographic and geographic targets very clear before getting into social media. For example, you run a retail electronic store and within 10 kilometers, there is a similar store, you cannot expect people would prefer to come to your store when they have a similar store around their neighborhood. However, with proper social media planning and regular campaigns, you can make sure you don’t lose your target audience to your competition.

  1. Stand Out

When you hear proper social media planning and regular campaigns that would be something everyone knows. But if you are able to do something that your competition is not doing, you have a higher chance of standing out in the competition. So what do you do? You have a retail store and you are selling similar products that your competition does as well. What more can you do other than the regular “discount sale” or “Buy 1 get One Free” or a pamphlet drive through the neighborhood. Well, here’s a thought, introducing something new inside your store to improve customer experience? One of our supermarket clients recently introduced a small fast food kiosk and this was shared extensively on Facebook. The traffic to their store has doubled over a week and sales have increased 20% compared to last month!!

Hope this article has got you thinking of how you can formulate a social media strategy for your retail store. If you are looking for a digital media strategist and a quality support team, talk to us today for more information.

Where does Branding Begin?

Most of the clients we meet starts with this question – when do I start seeing sales go up? How soon can I get leads? Why is the ROI not going up the way it should? From what we could gather from experience is that most clients believe that branding means having a logo, color schemes and website in place and all social media links are ready to go online and they also have all their promotional ad campaigns both online and offline ready. Well, this is a misconception because while these are perhaps the first step toward “branding”, these are all marketing collaterals to be used for “branding”.

So what is the difference between marketing and branding?

Marketing is a set of tools or processes used to promote your business and branding on the other hand, is what your company or personality is perceived by your target audience. For example, when you say my company is the best in the market, that becomes marketing and when someone else comes to you and says, I heard you are the best in the market that is branding.

Common misunderstanding about Branding

– Branding is not marketing, advertising, promotion or anything to that effect.

People, you need to stop confusing the social media space or the offline space to be a place where your company or product gets branded the instant you start promoting campaigns or advertising offers. You are literally pumping in money for all the wrong reasons! Yes, your company visibility increases, but to what effect?

– You are NOT the ultimate authority when it comes to your brand.

Your customers are the ones who ultimately define your brand. Their perception of your brand is what sticks with the people they influence. This makes it very serious as to how you should be selecting your brand values. Otherwise, your brand may be conceived the wrong way – or worse, you may end up without repeat customers

– There is NO formula for success when it comes to branding

Most of the clients we meet daily have this common misconception that just because one company succeeded, they believe theirs will too if they follow a similar branding exercise. This is so wrong! No two companies are alike. Just because a boutique became a mass success doesn’t mean you can start one today and expect it to reach the heights you so clearly envisioned in a short span of time. You need to understand the behavior and interests of your target audience clearly before expecting success.

Branding is not the same as marketing in a broader sense and where you stop marketing, branding begins. It forms the core of your marketing strategy. The most important thing to remember is that branding is not a one single action that you do before you set out to reach your business goals, it is an ongoing process and a daily process so that your audience will relate to you and the true success is when they act as your brand ambassadors.

Analyzing the evolving Trends from 2017 to 2018

2018 is here and the competition has already heated up! But not to worry, you can rise ahead of your competitors and see your search engine rankings climb. All you have to do is keep track of the trends. Kind of like your denim jeans.

Social media as we all know is the best tool to connect with and learn from consumers and industry leaders. It keeps
your brand alive; reaching to people you didn’t know existed and pad your wallet.

There are numerous trends and they all are constantly evolving; a lot can happen within 12 months. And In order to
understand the trends you have to analyze the evolution of these trends from the past. Looking back, In 2017 a whole
lot of changes have taken place in social media platforms.

We all have seen the difference between the paid and organic advertisements and its results. As 2017 passed us it can
be seen more and more that organic ads doesn’t create any more impacts as it used to before. Meaning from 2018 on,
to reap some results from your advertisements you have to invest more.So why has this change happened? More and more brands have realized the potential of social media marketing. As the number of contents increased from various brands, the paid contents tend to create more and more reach.

Talking about reach, have you noticed the huge impact videos generate on your marketing than texts and images
combined? Feeding content to the consumers has been easier and also more convincing through videos. In the year
2018 you will see that video marketing will prove to be even more important part of your content strategy than you
think.

Another trend that seems to generate more results is influential marketing. Social media has turned into an advice or
suggestion sharing platform and 74% of people turn to their networks to get advices before making purchases. Building trust among consumers consists of many elements. And what if someone you trust or someone who is popular suggest you a product or a service? Chances for you choosing that particular product or service will be higher.

Staying ahead of the social media marketing game is not getting any easier and trends are evolving day by day. But the promising results these platforms provide make it an inevitable marketing formula. So if you are ready to take your marketing game ahead of your competitors, give us a call, Klientas can get you on the path to success.