Are you planning to implement E-commerce strategies to grow your business this year? A layman’s definition of e-commerce refers to buying and selling goods and services online, but there is something more than that which we should know before planning to grow your business. Social media has become an important driver of e-commerce with the rise of websites like Facebook, Twitter, Pinterest, Instagram etc. Since mobile devices became smarter, mobile commerce has become its own value in the market. Here are some brand strategies to set your e-commerce plans into motion.
Differentiate your Brand
The main aim is to differentiate your brand from your competitors and make the customers identify your products. This is one of the basic aspects of brand strategy. In order to build brand loyalty, use your brand’s product quality as a marketing tool. Always be consistent with your tone and style across all platforms.
Principle Categories of E-commerce
Business to Business – We usually refer to it as B2B. It involves two companies doing business with each other. Consumer to Business – We usually refer it as C2B. The consumers set a project with asset budget online and companies bid on the project. The consumer reviews the bids and chooses the company. Business to Consumer – We usually refer it as B2C. It involves the businesses selling the products to the public through shopping cart software. Consumer to Consumer – We usually refer it as C2C –The individuals can buy or sell their goods within online forums, ads etc.
Determine your Brand Value
A brand value is something to which the consumer can relate by most essential needs and solving them in a similar way. Thus it brings the value for your brand. Consumers must feel a need for the product or service and then they will place a high value on the product. An effective brand will increase its brand equity by having a consistent set of traits.
Experience you brand consistently
Provide more offerings and enable your consumers to experience your brand consistently.If you ensure about the product quality, promotional plans and brand experience are inconsistent across all channels then it is very easy to grow your business in the competitive market place. Try to implement cloud technology to advantage more visibility into your performance across all channels.
To be continued……….