We could all agree that the digital world is competitive. Getting on the first page of Google is harder than before as more and more websites are sprouting day after day. Making your website/blog visible is no easy task. This is where SEO comes into the play. SEO is often defined as a set of rules followed by the website for search engines to improve the search engine ranking thus getting more website traffic.
Why is SEO important for your business?
SEO can make your business more visible
There is no doubt that proper seo can draw more traffic. Studies show that people who search for a specific thing does not stop with a single search and find the thing they need, instead they search again and again with different keywords to find their desired website. If your website shows up in every single search for a specific need your website will instantly gain trust and they will surely end up in your site. It can also increase your business credibility. High search engine rank can make you credible to your customer’s eyes. Just imagine you are searching for a branding consultancy would you trust a company on the seventh page or would you trust a company on the first page? Obviously, the first page is where you want to be.
All your competitors are doing it
As we have already said before this is a competitive field. You have to think ahead of your competitor and make your website beat every other website not for a single keyword but for every different keyword related searches. If you are not improving and updating your position, you are probably losing to a competitor who is. Do not let your competitors outperform you by ignoring the importance of undertaking SEO.
SEO provides fairly good ROI on advertisements
As a matter of fact, SEO is an inbound digital marketing strategy. You are providing your service when the customer needs it. In other words, you are showing up when they are searching for services or products that you provide and you are not interrupting anything that they were doing. The only thing you have to make sure if you are the right business to purchase from. Organic SEO can lay the foundation and strengthen your online presence
SEO gives insights into your customer
Google analytics is a wonderful tool to track your website traffic. They give insights of your visitors. They give valuable data and metrics of how your customer searches, the days they are more active, the region they live, the language and technology they use and many more. This data can not only improve your business online but will also help improve your offline marketing strategies. You can then decide how to reach out to these masses with more quality services and products.
If you think you have enough and more reason to commence an SEO/SMO activity, talk to our experts today.