Building your brand in social media

Social media is a large market share. It creates a highly interactive platform in which individuals and communities can share, create, discuss and modify user-generated content. Due to its tremendous exposure in the present scenario, we felt that we are in the midst of a new communication landscape. So one of the best ways to build your brand is through the savvy use of social media. Market research shows that 71% of brands plan to invest more heavily in social media in the coming year.

Choose networks that support your brand image

Use of social media multiplies day by day. There are hundreds of social networks out there, but most of them are not good for investing your time and energy. So first you choose the right platforms which support your brand image.

Facebook is the best platform for promoting your brand awareness. Market studies reveal that nearly three-quarters of adults use this site.

Instagram is the other great platform for brands which rely more on images such as clothing companies and retailers.

Google+ is mainly good for the technology industry. Because most of its users are men works in engineering or other technical professions.

LinkedIn is a good choice for promoting business related contents.

Share valuable content

You will get a stronger brand reputation if you create useful content which viewers will want to share. Keep in mind that every single piece of content should support your brand images. If you can use memes effectively, it will be a powerful brand building tool. Find out which content gets more visibility on your social network. Articles with images receive 94% more views. Use tools like BuzzSumo helps to find the content pieces that perform well in your brand.

Use social campaigns to promote content

Social media campaigns may be one of your best options for brand building in a social network. Many established brands use strategies like contests and other campaigns to generate leads. Provide your audience with incentives to take advantage of this effect. It is clear that social media is the most powerful ways to reach leads, so make proper use of it.

Being Media Literate

This world is the media. In addition, once you get past all the theatrics, you realize that, yes; media is an integral part of our reality. Media refers a way to communicate an idea or a message to someone; television, radio, movies, internet, media is significant. Our relationship to the world is through media. The beginning of social media websites like Facebook, Myspace, Twitter, and even communal sites like YouTube and communal editing sites like Wikipedia, means that more people are creating media, choosing what messages will shape our society, as well as what trash you’ll have to wade through on the internet. Yet, very few people are “media literate.” Media literacy refers to being able to analyze, evaluate and create your own media. Many people have the ability to do these things, and more people are doing it. The problem is, although we are used to being surrounded by media everywhere we look and even being able to create it, we are not used to what we consider personal information being so publicly available. We should get to know all the technicalities of social media to survive safely.

It is very important to attain media literacy if you are a user of it. “When you are media literate, you have clear maps to help you navigate better in the media world so that you can get to those experiences you want without becoming distracted by things that are harmful to you. You are able to build the life that you want,” says Potter w James in his book ‘Media Literacy’.

Children learn to read because they live in a world of books, letters, and words. So we should learn the media because we live in the media.

Drive more visitors to your website

A website is turning out to be more than just an information sharing tool. Rather, it is fast becoming one of the strongest and most effective marketing tools to drive increased lead generation. However, a common question comes up in every business owner’s mind – How do I drive in more visits to my website? There may not be a single website out there where 100 percent of the visitors take the precise action the website owner is expecting. This means, there is always room for improvement.

The first step toward achieving your goals is to always map out your primary and secondary objectives of owning your website. Is it to generate sales? Is it to mine data and customer information? Is to promote any particular activity your organization is undertaking across the social media and create awareness? This article aims to shed some light and give you some pointers which can help you improve website visits and potentially increase the chances of meeting your objectives.

Offer only original quality content on your website. This is THE most effective way to drive more traffic to a website. Offer your ideas and imaginations in such a way people cannot find it anywhere else.
Improve your Search Engine Ranking through dedicated SEO campaigns – Google Reviews; improve back links to your website. This will also help increase the visits to your website.
Social Media Optimization – Post compelling content and you will soon build a loyal following on Facebook and make sure you share these contents from your website. Giving freebies through coupons, vouchers etc makes you popular in the internet space and gets people talking about you.
Gain professional support – This can be used by those website owners who do not have the time or effective support to undertake the activities to meet the objectives of using the website.
The above mentioned information should get you started on getting your website up and running, moving forward with enough R&D, you will be able to build your own marketing strategies.