Social media is a large market share. It creates a highly interactive platform in which individuals and communities can share, create, discuss and modify user-generated content. Due to its tremendous exposure in the present scenario, we felt that we are in the midst of a new communication landscape. So one of the best ways to build your brand is through the savvy use of social media. Market research shows that 71% of brands plan to invest more heavily in social media in the coming year.

Choose networks that support your brand image

Use of social media multiplies day by day. There are hundreds of social networks out there, but most of them are not good for investing your time and energy. So first you choose the right platforms which support your brand image.

Facebook is the best platform for promoting your brand awareness. Market studies reveal that nearly three-quarters of adults use this site.

Instagram is the other great platform for brands which rely more on images such as clothing companies and retailers.

Google+ is mainly good for the technology industry. Because most of its users are men works in engineering or other technical professions.

LinkedIn is a good choice for promoting business related contents.

Share valuable content

You will get a stronger brand reputation if you create useful content which viewers will want to share. Keep in mind that every single piece of content should support your brand images. If you can use memes effectively, it will be a powerful brand building tool. Find out which content gets more visibility on your social network. Articles with images receive 94% more views. Use tools like BuzzSumo helps to find the content pieces that perform well in your brand.

Use social campaigns to promote content

Social media campaigns may be one of your best options for brand building in a social network. Many established brands use strategies like contests and other campaigns to generate leads. Provide your audience with incentives to take advantage of this effect. It is clear that social media is the most powerful ways to reach leads, so make proper use of it.