Monthly Archives: February 2016

Global Marketing Tactics – What You Need to Know

Growing your business and globalizing can be easy, no matter where you are located. There are so many growing number of large, successful and reputable online B2B marketplaces, where sellers can easily create their own homepage to showcase products and services through online. Here are some top strategy marketing plans that work every time with the latest trends.

Strategic Positioning

The first step in a successful brand/product launch program is a strategic positioning. Start by defining the ‘category’ that your product/service exists within and then map it to its key product benefits, the core value proposition and competitor benchmarking right down to core messages and launch strategies, plans and objectives at least for the first 12-24 months.

Start your Brand Development

In this world of intangibles and endless competition branding is everything. Your name, logo and URL need to stand out from the crowd and ‘mean something’.You should run a quality yet rapid program for developing the best fit brand name, iconography and or logo and start with URL’s that are available.

Get your Web Presence

In the new dawn of social media and digital marketing your web presence is more important than ever and more complicated. Get your Web presence right before launch. It’s all in the design, but content and structure is critical embedded with the most relevant keywords, SEO tags and visual elements.

Develop a Blog Strategy

No business can get by without a successful blog. The blog is your marketing front foot. Blog sites should be set up properly, designed professionally and managed tightly. Editorial strategies need to be developed, writers appointed, guest programs implemented and content carefully planned and produced.

Maintain SEO & Link-Spreading

Semantic as well as algorithmic SEO initiatives must be applied to ensure that your Web presence, blog, digital PR and social media marketing activities have a solid technical underpinning and get effectively amplified with the network dynamics that the Internet can deliver.A link-spreading and link-baiting strategy should be tightly coordinated with the digital PR and social media marketing program. Key words are King .So research them, develop them, extend them and have them drive your content.

Online Advertising

A Google Ad Words program is the best place to start as it is cost effective, flexible, results oriented and highly scalable. Following this Yahoo/Bing, Facebook ads and banner campaigns can be considered and developed.

In case you need a more professional advice on Marketing Tactics talk to our experts at Klientas today!

Know more about Search Engine Optimization (Part 3)

Do you know how search engines crawl the web and interpret content? Here, we will focus on specific technical aspects of building web pages so they are structured for both search engines and human visitors alike.

Indexable Content

To perform better in search engine listings, your most important content should be in HTML text format. More clearly, the easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place them in the HTML text on the page.Nowadays more advanced methods are available for those who demand greater formatting or visual display styles.

Crawlable Link Structures

Just as search engines need to see content in order to list pages in their massive keyword-based indexes, they also need to see links in order to find the content in the first place. A crawlable link structure is vital to them finding all of the pages on a website. Any content or links that would be accessible via a form are invisible to the engines.

Keyword Usage and Targeting

Keywords are fundamental to the search process. They are the building blocks of language and of search. Once you’ve started researching your keywords you’ll probably find thousands that you could use on your site. The keyword you target on each page will determine whether that page has the potential to attract traffic. That’s why keyword research is important: pages with well chosen keywords have more potential to attract traffic to your site. Start by mapping one target keyword to one page. Before you choose which keyword to target, identify the main theme of the page in question. The theme is the subject of your page, so write your content to reflect it. Google likes relevant content and directs users to relevant content, so there’s no point using keywords which aren’t relevant to your theme.

Keyword Domination

Keywords dominate how we communicate our search intent and interact with the engines. When we enter words to search for, the engine matches pages to retrieve based on the words we entered. One of the best ways to optimize a page’s rankings is to ensure that the keywords you want to rank for are prominently used in titles, text, and metadata.

To Be Continued….