Do you know how search engines crawl the web and interpret content? Here, we will focus on specific technical aspects of building web pages so they are structured for both search engines and human visitors alike.

Indexable Content

To perform better in search engine listings, your most important content should be in HTML text format. More clearly, the easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place them in the HTML text on the page.Nowadays more advanced methods are available for those who demand greater formatting or visual display styles.

Crawlable Link Structures

Just as search engines need to see content in order to list pages in their massive keyword-based indexes, they also need to see links in order to find the content in the first place. A crawlable link structure is vital to them finding all of the pages on a website. Any content or links that would be accessible via a form are invisible to the engines.

Keyword Usage and Targeting

Keywords are fundamental to the search process. They are the building blocks of language and of search. Once you’ve started researching your keywords you’ll probably find thousands that you could use on your site. The keyword you target on each page will determine whether that page has the potential to attract traffic. That’s why keyword research is important: pages with well chosen keywords have more potential to attract traffic to your site. Start by mapping one target keyword to one page. Before you choose which keyword to target, identify the main theme of the page in question. The theme is the subject of your page, so write your content to reflect it. Google likes relevant content and directs users to relevant content, so there’s no point using keywords which aren’t relevant to your theme.

Keyword Domination

Keywords dominate how we communicate our search intent and interact with the engines. When we enter words to search for, the engine matches pages to retrieve based on the words we entered. One of the best ways to optimize a page’s rankings is to ensure that the keywords you want to rank for are prominently used in titles, text, and metadata.

To Be Continued….