Growing your business and globalizing can be easy, no matter where you are located. There are so many growing number of large, successful and reputable online B2B marketplaces, where sellers can easily create their own homepage to showcase products and services through online. Here are some top strategy marketing plans that work every time with the latest trends.
Strategic Positioning
The first step in a successful brand/product launch program is a strategic positioning. Start by defining the ‘category’ that your product/service exists within and then map it to its key product benefits, the core value proposition and competitor benchmarking right down to core messages and launch strategies, plans and objectives at least for the first 12-24 months.
Start your Brand Development
In this world of intangibles and endless competition branding is everything. Your name, logo and URL need to stand out from the crowd and ‘mean something’.You should run a quality yet rapid program for developing the best fit brand name, iconography and or logo and start with URL’s that are available.
Get your Web Presence
In the new dawn of social media and digital marketing your web presence is more important than ever and more complicated. Get your Web presence right before launch. It’s all in the design, but content and structure is critical embedded with the most relevant keywords, SEO tags and visual elements.
Develop a Blog Strategy
No business can get by without a successful blog. The blog is your marketing front foot. Blog sites should be set up properly, designed professionally and managed tightly. Editorial strategies need to be developed, writers appointed, guest programs implemented and content carefully planned and produced.
Maintain SEO & Link-Spreading
Semantic as well as algorithmic SEO initiatives must be applied to ensure that your Web presence, blog, digital PR and social media marketing activities have a solid technical underpinning and get effectively amplified with the network dynamics that the Internet can deliver.A link-spreading and link-baiting strategy should be tightly coordinated with the digital PR and social media marketing program. Key words are King .So research them, develop them, extend them and have them drive your content.
Online Advertising
A Google Ad Words program is the best place to start as it is cost effective, flexible, results oriented and highly scalable. Following this Yahoo/Bing, Facebook ads and banner campaigns can be considered and developed.
In case you need a more professional advice on Marketing Tactics talk to our experts at Klientas today!
