Why is offline marketing still crucial?

Many people think that the age of offline marketing has passed, that only what is online counts anymore. While it is undoubtedly true that the role of the online world has grown recently, it is a mistake to assume that it is all you need. Many businesses overlook the importance of real-world marketing, and it often leads to them losing out on more than they had imagined. So, why do you need offline marketing? Let us tell you why.

  1. Online attention spans are miniscule:

Research came out last year that proved that humans now have shorter memories than goldfish – less than eight seconds. In fact, when it comes to most internet use, the average is actually closer to around three seconds. In these three seconds, how are you going to convey all you need to say to an audience, as well as motivate them to approach you? Offline marketing offers you more direct and longer attentions. All you need is a little bit of creativity.

  1. Not everybody is online:

This is crucial to remember. Only around 40 percent of the world even has access to the internet. While that number is growing, you also have to ask if your customer base is the kind that generally uses the internet to research and shop. If it is not, you’re going to have to move offline to reach them. Otherwise, you might be missing out on many of your potential customers.

  1. Importance of face-to-face interaction:

Since we’re bombarded by thousands of ads online, we may remember next to none of them. But meeting someone who makes the right impression is hard to forget. Human ingenuity is a factor that can move your campaign to the next level, and that is often best deployed in person.

The game of marketing has evolved tremendously to include email, social media, video, and recently augmented and virtual reality. But offline marketing remains vital, as you can see here. Klientas can design your media strategy for you in a way that covers all the bases.

3 Most Effective Offline Marketing Techniques

With so much of today’s communication, marketing and financial services having moved online, it can be easy to forget the crucial role that offline marketing plays in getting word of your company out there. Too much of a focus on online marketing alone can often backfire, so here are a few ways that you can get your online and offline techniques to support and amplify the other’s efforts.

  1. Get creative with billboards

Concerned that your pockets might not be deep enough for hoardings? Right now, mobile billboards – vehicles covered with attractive flexes advertising your company – are the latest trend. They’re cheaper, and the exposure is worth it, since you’re going to attract a lot of attention. Of course, it all depends upon the design of your billboards and flexes. Get innovative and creative, and make sure that anyone who sees it will remember your brand! Make sure that a way to get in touch with you is printed clearly on the billboards, so that anyone who is curious about your work will be able to get in touch with you right away.

  1. Are your business cards innovative?

Make sure that your business cards represent you and your company well. This is always a good place to showcase your creativity and your brand values, in a way that stands out. Set your brand apart by choosing a unique design that reflects your brand values and creativity. Always ensure that everyone who could meet a potential client has a card of their own to give away, since you never know where business is going to be coming in from!

  1. Participate in trade shows

Vendor shows can be a great place to meet potential clients and network. If you’re not able to afford a booth on your own, try teaming up with someone who offers compatible goods or services. Make sure that you have good quality promotional material in hand, showcasing your quality of work.

Would you like more ideas on how Offline Marketing can support Your Online Brand? We at Klientas have some ideas we’d love to share with you. Give us a call today!