With so much of today’s communication, marketing and financial services having moved online, it can be easy to forget the crucial role that offline marketing plays in getting word of your company out there. Too much of a focus on online marketing alone can often backfire, so here are a few ways that you can get your online and offline techniques to support and amplify the other’s efforts.
- Get creative with billboards
Concerned that your pockets might not be deep enough for hoardings? Right now, mobile billboards – vehicles covered with attractive flexes advertising your company – are the latest trend. They’re cheaper, and the exposure is worth it, since you’re going to attract a lot of attention. Of course, it all depends upon the design of your billboards and flexes. Get innovative and creative, and make sure that anyone who sees it will remember your brand! Make sure that a way to get in touch with you is printed clearly on the billboards, so that anyone who is curious about your work will be able to get in touch with you right away.
- Are your business cards innovative?
Make sure that your business cards represent you and your company well. This is always a good place to showcase your creativity and your brand values, in a way that stands out. Set your brand apart by choosing a unique design that reflects your brand values and creativity. Always ensure that everyone who could meet a potential client has a card of their own to give away, since you never know where business is going to be coming in from!
- Participate in trade shows
Vendor shows can be a great place to meet potential clients and network. If you’re not able to afford a booth on your own, try teaming up with someone who offers compatible goods or services. Make sure that you have good quality promotional material in hand, showcasing your quality of work.
Would you like more ideas on how Offline Marketing can support Your Online Brand? We at Klientas have some ideas we’d love to share with you. Give us a call today!