2018 is here and the competition has already heated up! But not to worry, you can rise ahead of your competitors and see your search engine rankings climb. All you have to do is keep track of the trends. Kind of like your denim jeans.

Social media as we all know is the best tool to connect with and learn from consumers and industry leaders. It keeps
your brand alive; reaching to people you didn’t know existed and pad your wallet.

There are numerous trends and they all are constantly evolving; a lot can happen within 12 months. And In order to
understand the trends you have to analyze the evolution of these trends from the past. Looking back, In 2017 a whole
lot of changes have taken place in social media platforms.

We all have seen the difference between the paid and organic advertisements and its results. As 2017 passed us it can
be seen more and more that organic ads doesn’t create any more impacts as it used to before. Meaning from 2018 on,
to reap some results from your advertisements you have to invest more.So why has this change happened? More and more brands have realized the potential of social media marketing. As the number of contents increased from various brands, the paid contents tend to create more and more reach.

Talking about reach, have you noticed the huge impact videos generate on your marketing than texts and images
combined? Feeding content to the consumers has been easier and also more convincing through videos. In the year
2018 you will see that video marketing will prove to be even more important part of your content strategy than you
think.

Another trend that seems to generate more results is influential marketing. Social media has turned into an advice or
suggestion sharing platform and 74% of people turn to their networks to get advices before making purchases. Building trust among consumers consists of many elements. And what if someone you trust or someone who is popular suggest you a product or a service? Chances for you choosing that particular product or service will be higher.

Staying ahead of the social media marketing game is not getting any easier and trends are evolving day by day. But the promising results these platforms provide make it an inevitable marketing formula. So if you are ready to take your marketing game ahead of your competitors, give us a call, Klientas can get you on the path to success.