There is no doubt that social media is a powerful tool and the best way for digital marketing. There are over 2.3 billion active social media users in the world and 91% of retailers use more than two social media platforms to engage with their customers and followers. Social media platforms also has a projected growth in advertising from 8.3 billion in 2015 to 35 billion in 2017. Eventhough there are huge traffic in social media, getting a page notified or getting a page and its posts reach high is a tough thing. There are certain ways to advertise and get your targeted audience drive towards your page .
Categorize your audience
Make a list of your targeted audience and categorize them according to age or any relevant factors that suits your business type. After categorizing segmenting the social media content according to the category will be the important task .
Find where your audience are
Make your presence in every top social media and focus your efforts on the place where your audience are spending their time. It takes a lot of time to research where your typical audience are but investing in time should be your first priority. Conducting surveys, following where your competitor’s post and asking your customer are some of the examples that you can take into consideration when conducting a research.
Create quality content
Creating tons of post will not make your page more visible. Focus on quality and not on quantity. Make sure your posts are engaging, to the point and informative at the same time. Posting a variety of contents day after day which may potentially attract audience will bring drastic changes in the page .
Paying tons of money on promoting and boosting contents on pages is practically useless. Paid post may reach more people but it doesn’t guarantee to reach the targeted audience or the audience who wants to follow. A paid promotion has its own merits and demerits. Make your organic promotions solid and then think about paid promotions.
Hire a dedicated social media executive
Hiring a social media executive can ease down the process to a larger extent. Someone who can dedicate the working hours to promote contents on social media can make the page more active and engaging.