Social media marketing is presently in a time of advancement with add-on social media platforms and features. These progressions will create wide range of opportunities in front of online marketers. To grab these opportunities one needs to restore their showcasing strategies with the most recent trends. Through this article, we will delineate the upcoming trends in social media marketing for help you to plan marketing strategies for 2019.
Social listening is very much similar to social monitoring. It is the process of tracking conversations around explicit points, catchphrases, expressions, brands or enterprises, and using insights to find opportunities or to create content for the audience. Social listening aimed at customer service and reputation management. This will help marketers to find the target audience who are searching for the similar services they offer. In 2019 more brands will utilize social listening for lead generation and social selling. Recently some specialized tools are developed for social media listening.
Augmented reality will play a noteworthy job in 2019. In recent years it has actualized in applications like Snap chat, Facebook and so on in little ways. It will help in creating more interactive contents.
The snap chat was among the main social media platform that makes use of AR mixes. In Snap chat, we can build up our own AR focal point. Recently Facebook had announced the introduction of AR ads, which are considered to be a turning point in online advertising.
By 2019 more than 80 percent of content created in Social Media will be videos. A 60-second video will create an impact on 3400 web pages. Videos are the best medium to convey your message with customers. Surveys reveal that audiences are about 10 times more likely to engage, embed, share and comment on video content. So this will definitely affect marketing strategies. Recently corporates like Youtube, Facebook and so forth had launched LiveStreaming options to promote more video contents.
Influencers are individuals having an immense number of followers in their record. Their every post, or video blog, or tweet is promptly seen by a greater number of people than TV ad makers could ever look for after. These influencers get compensated from brands and associations for offering their things to fans. This is called influencer marketing, but one drawback of influencer marketing is you will get low post engagement since these followers have different agendas and opinion. There comes the significance of micro-influencers. Micro-influencers are people who have 10000 to 50000 followers. Micro-influencers have explicit specialty gatherings of people and are profoundly associated with them. Therefore post engagements are high for micro-influencers. Now brands are using micro-influencers to advertise their product. This trend will continue in 2019 also.
Instagram Stories offer social advertisers an incredible chance to achieve a higher number of customers by exploiting one of the quickest developing informal communities. It will help you to reach your product details to more than 300 million active users. A short while ago Instagram had added live streaming in their stories. This will help influencer marketers and brands to promote their products at less cost.
Along with living videos recently Instagram has included interactive polls in their stories. These polls will help you to interact with the audience and hear their thoughts. Marketers can effectively utilize insights to track their target audience and to plan accordingly. The other advantage of Instagram stories is it gives chances to tag and link inside the stories. This feature is currently available to big brands that have more than 10000 followers.
We hope that now you are understandable with upcoming social media marketing trends. But for more viable outcomes, you have to seek the assistance of a social media expert.
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