Why Are Explainer Videos So Powerful?

When you have a product or service to sell, it can be extremely difficult to market and sell it if you take a long time to explain its functionalities and features. People may have difficulty understanding what it does or how it can benefit them, especially if the product is technical. However with the introduction of explainer marketing videos, it has become significantly easier to convince customers about what your product or services does and is showing a rapid increase in conversions and increased sales revenue. An explainer video is basically a short video that condenses technical talk into a fun, enjoyable, and comprehensible way to understand a product or service. The quickest way to make someone understand what you do – and then to get them interested enough in your product to convert them into a customer – is through an explainer video.

Companies have started using explainer videos on their websites to catch the attention of the masses in a short span of time. This type of video quickly introduces your company, explains what you do, and how your product can help them. The benefits of this type of video for companies are vast. First, up to 85% of people are more likely to buy a product if they’ve seen it explained in a video, which allows businesses to increase conversions by up to 60% when they begin utilizing website videos.

Also, these videos allow you to create a perfect pitch. You don’t have to worry about confusion over your product or service. Instead, the video simplifies what you do, allowing you to skip over the boring technical stuff, and explain to the customer exactly how your product can benefit them ­– which can help you increase conversions by reaching the core benefits your product or service offers.

Videos will also help you to stand out from your competition. Not only are they eye-catching, fun, and shareable, but websites with video are fifty times more likely to be ranked on Google’s first page of search results, and video is statistically much more likely to receive clickthroughs then a text post alone. Simply by adding video, you will set yourself high above your competition, increase conversions, and get a significant return on investment for marketing your product.

We, at Klientas, are proud to join the revolution of ground-breaking creative videos which will help rocket your sales. Talk to us at www.klientas.com today to learn more.

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