Every smart entrepreneur knows that the need to use social media to effectively market their business and brand is at an all time high. Social media turned out to be the fastest way to reach out to target and potential audience for businesses over the past many years. But one of the problems we normally face is how we increase engagement and following to the page organically and not through increased spending on robots and fake followers. This is a problem that many entrepreneurs face today.

In most cases, social media accounts do not have very many followers, connections or interactions. That does not mean it is impossible to gain exposure. However, for example, you post on Facebook regularly but, you have a relatively small number of followers for your page. Which means Facebook’s algorithm will keep your engagement very low. This is true for almost all business houses on social media now. So how do we overcome this hurdle and create a strong engagement without spending big bucks?

The solution to this was discovered in 2008 – employee social advocacy. The 10 steps used to implement and run an employee-driven, post-boosting program.

1 All team members to promote posts on their personal, social media accounts – Facebook, LinkedIn, Twitter and Instagram — on a regular basis.

2 Explanation of what employee advocacy is why it is done and what will be accomplished for the company should be explained to every team member.

3 In a follow-up email, ask everyone to follow and like all of your Company pages on Facebook, LinkedIn, Twitter and Instagram from their personal social media pages.

4 There needs to be a social leader in the company. He or she will lead the charge on the personal posting side.

5 All members need to connect with the social leader. It’s ok if someone is not on every social platform.

6 The social leader then creates a post on their personal social media accounts. Use all the social networks if it makes sense for the post’s content. The post needs to be interesting and engaging and include no direct selling. That post should be shared on all company pages by the company page owner.

7 Send an email to everyone with all of the links to the leader’s posts asking everyone to share on their accounts with a personal comment added that relates to their friends, fans or followers.

8 When you start this advocacy program, do one post per week until your staff gets use to it. Then do up to three per week, but that is the maximum you should do.

9 To jump the program, give everyone a reward or gift that follows.

10 Create contests, and publicly hand out prizes. You should post a leader board and hand out prizes for the top performers for each month and for the year.

Employee social advocacy is an incredibly cost-effective way to build your brand and business. It also builds employee morale and creates a corporate culture where the staff feels like they have directly contributed to the success of the company. In case you need more professional advice on Effective Social Media Employee Advocacy Program talk to our experts at Klientas today!

In our previous article, we had discussed about the Importance of Internet Marketing. As a continuation to the topic of discussion, today we are going to discuss about the remaining   Internet Marketing.

Affiliate Marketing

Affiliate marketing is one of the oldest kinds of marketing. It is simply a performance-oriented marketing. When you refer someone to buy any online products and when that person buys as per your suggestion you will get a commission. The commission depends on what product you are promoting.

Inbound Marketing

Inbound marketing is a promotion or marketing of a company or other organizations which are mainly blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing and more. The intention is to create product awareness and to attract business.

Search Engine Marketing

Search engine marketing (SEM) is a kind of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages. In others, we can gain more traffic and visibility from search engines by using both paid/unpaid version.

Search Engine Optimization

Search Engine Optimization is a strategy, technique and tactics that enables your site to reach higher than the millions of other sites in response to a search query. Thus SEO helps you to get traffic from search engines.

If you are looking to get more knowledge about internet marketing, talk to our professionals at Klientas for a free quote and consultation today!

Hope you realized how useful hash tags, when it comes to branding or advertising which you read in the previous article. You can expect hundreds of new follower’s online as well as real customers by knowing how to operate and monitor these. Here are some advantages that hash tags can offer to your brand.

Perks of Hash Tag Use

The online users benefit by immediately being led to the topics and conversations that they wish to join and from where they acquire information. It also benefit by having more relevant users join the conversations. In general,hash tags make online searches easier and faster since topics are arranged according to category.Many businesses have gained thousands of followers overnight by using viral marketing. If viral marketing is a good move, then it is important to understand the structure, objectives and nature of the business and its approach.

Research your Hash Tag before you Use

The first step is to find appropriate keywords. Start with the main categories, or keywords, for your site.#Twitter, #marketing, and #hashtags would be a good start for the initial post. Also, consider looking at the posts in your timeline to see the hashtags that are being used by those that you follow. Draw up a list combining your own thoughts with those you have taken from influencers in your industry.

Test your Hashtags

You should also determine whether images and videos help spread the word further, and consider trying different lengths of tweets too. Use a tool like Tweetdeck, prepare the basis of your Tweet, and then create a handful of versions and schedule them to post separately. Ideally, you should test this by posting a single tweet a day, on the same or similar days, and only changing the hashtag that you use in your message.

Track your own Results

Always track and monitor your own social media results, rather than, or as well as, using online tools.You can store exactly the data that you want, manipulate it to greater effect, and create more accurate testing results. Stick to the hashtags that give the best results, but don’t be afraid to test new ones every now and then to enjoy even greater results.

At the very least, ensure you use one or two relevant, targeted hashtags with every tweet.

Would you like to get your products seen by more people and grow a strong following of customers who really relate to your brand? If so, instagram is a platform that has demonstrated tremendous growth. Nowadays many business owners are overlooking its marketing potential. Here are a few ways to use Instagram to build your business and brand.

Grow your Instagram following with Strategic Planning

Do you know how to build a following? Without a large number of followers, how can it possibly be an effective marketing channel? So, first of all create a list of popular Instagram accounts that reach your target audience. Next you can partner with them for what they call “shout-outs,” which can be either paid or unpaid. You share one another’s content, and you both encourage your followers to follow the other account. You get access to their audience,and they get access to yours. But paid shout-outs can be a great way to gain thousands of followers. However, you can begin to drive those followers to your website, engage with your brand, and subscribe to your email list.

Converting your Followers into Subscribers

If you want people hit follow on your Instagram, make sure that you have a catchy and informative bio. Include your business name and a concise description of what you actually do.Always try to keep it light and interesting, and avoid a salesy tone. Use a very specific call-to-action with a memorable URL that takes users to a unique page on your website. Then your visitors can ensure that the page they land on is packed with value.

Create Popular Instagram Posts

As you know a picture is worth a thousand words, so let’s use this power to its full. Choose images that tell a story or inspire feeling. This image we shared is not only compelling and interesting, but it also elicits emotion and therefore drives engagement from our followers. Make sure your images reflect professionalism. That implies they’ll need to be high quality. Make beautiful and easily digestible content that helps your audience to share it and interact with your brand and also can explode your growth. You will get a more impact if you add text to your Instagram posts. Text can extend anywhere from a compelling question to a powerful, motivational quote.

Moreover, Posting when the largest portion of your followers is online will ensure your content is working overtime for you. So if you use Instagram strategically, it can have a significant impact on your reach, brand awareness, and ultimately the revenue of your company.

Once we have started using Twitter, we all have come across the term hash tag. We can see something in a tweet that has a # prefix. The # is a hash symbol; hence the term hashtag or simply #. A hashtag is simply a way for people to search for tweets that have a common topic. Hash tags are not any kind of official Twitter function. So where do hash tags come from? What are the benefits of using hash tags? Read the below article to know the benefits of using Hash tags in Twitter.

Hash Tags: How it works?

I hope this question gets into the heart of the confusion to everyone because hash tags are not any kind of official Twitter function. So where do they come from? Well, any user can create hash tags by adding it to their own tweet.

For example, when a latest news or older news, some Twitter user updated a post and added #breakingnews to it. We won’t have any idea who this person was, but somebody else would have read it and when he/she posted something about the incident, added #breakingnews to their tweet. Hence tweets would have been flying fast and furiously. It wouldn’t have taken long for this hash tag to go viral. Thus thousands of people posting about it would have added it to their tweets as well. Later, if you wanted information on the situation, you could do search on #breakingnews and can see everything that people had written about it.

Purpose of using Hash Tags

The main purpose of Twitter hash tag is to promote your brand or search for relevant topics using these content labels. According to Twitter, this new concept will drive more organic reach for the businesses. Twitter has constantly been using hash tags to build new interfaces with the users. It turned out with hash tag promoting idea which helped organizations, drive their messages to their potential target.

Simple & Consistent

When marketing with Twitter using hash tags, you should try to keep it as simple and relevant as possible. The tweets should connect with your audience, and should make them to share it. Long tweets, complex hash tags can make things complicated for your audience on the social media site like Twitter.

Hash tags for Businesses

Businesses can use hash tags to build their brand, reach out to more people, and build on their visibility. Of course to achieve this, it is important to use the right hash tags, and also to use them properly when creating the tweets. Brand and campaign specific hash tags are tags that we make for our own business. Make a brand hash tag that is unique to your business. A campaign hash tag is a hash tag made for each of the marketing campaigns. For example, if you are having a promotion at your business, you can make a unique hash tag to further promote this short-term promotion.

Even though, this article is about hash tags as they apply to Twitter, but they are also now commonly used by other social media sites, including Instagram, Pinterest, Tumblr, and Facebook.