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LinkedIn Interface update

There has been mixed reactions about the new LinkedIn U.I. One thing every user noticed was, it looks way too similar to Facebook. The added advantage of the new UI is that the site navigation is easier now. LinkedIn is also modifying its search interface to make it easier for users to find jobs, people and companies. The biggest similarity that makes Facebook and LinkedIn identical is the real time message interfaces that are present at the bottom of every page. Other notable changes includes profile sets on upper left,  news feed down the middle,  to the right where Facebook keeps its trending topics, LinkedIn added a section similar as  “What you need to know now”. Amy Parnell (head of User Experience Design at LinkedIn) says “The goal with this design was to simplify and create focus.” She also adds “We’re a social network, Facebook is a social network. The types and interactions and behaviours you see on the platforms are similar,”

Features that are changed Includes

General Navigation

New update from LinkedIn Offers seven areas on the bar navigation namely Home (Your Feed), Messaging, Jobs, Notifications, Me, My Network, and Search. Also the “More” button on the top right allows to dive into more experience like Linked In Business Services.

Subscription

A feature that distinguishes Linked In from Facebook  is its premium subscription. The change that came after the new designs are as follows:

Job seeker account to premium career : $299.88 annually
Business plus account to premium business: $575.88 annually
Linked In learning at $299.88 annually
Recruiter Lite/Corporate: $1199.44 annually for Lite and $9899.99 annually for corporate
Sales Navigator pro/team : $779.88 annually for pro and $1199.88 annually for team
Home page insights

Another unique feature that was added recently is the home page insights. Now users can see who is reading and engaging with the shared contents. This gives users unique advantage of tracking the post.

Every one admits the fact that the new Linked In update is a hay ware but its the best available professional networking site at the moment. LinkedIn always finds a way to help its user experience more sleek and friendly.

Global Marketing Tactics – What You Need to Know

Growing your business and globalizing can be easy, no matter where you are located. There are so many growing number of large, successful and reputable online B2B marketplaces, where sellers can easily create their own homepage to showcase products and services through online. Here are some top strategy marketing plans that work every time with the latest trends.

Strategic Positioning

The first step in a successful brand/product launch program is a strategic positioning. Start by defining the ‘category’ that your product/service exists within and then map it to its key product benefits, the core value proposition and competitor benchmarking right down to core messages and launch strategies, plans and objectives at least for the first 12-24 months.

Start your Brand Development

In this world of intangibles and endless competition branding is everything. Your name, logo and URL need to stand out from the crowd and ‘mean something’.You should run a quality yet rapid program for developing the best fit brand name, iconography and or logo and start with URL’s that are available.

Get your Web Presence

In the new dawn of social media and digital marketing your web presence is more important than ever and more complicated. Get your Web presence right before launch. It’s all in the design, but content and structure is critical embedded with the most relevant keywords, SEO tags and visual elements.

Develop a Blog Strategy

No business can get by without a successful blog. The blog is your marketing front foot. Blog sites should be set up properly, designed professionally and managed tightly. Editorial strategies need to be developed, writers appointed, guest programs implemented and content carefully planned and produced.

Maintain SEO & Link-Spreading

Semantic as well as algorithmic SEO initiatives must be applied to ensure that your Web presence, blog, digital PR and social media marketing activities have a solid technical underpinning and get effectively amplified with the network dynamics that the Internet can deliver.A link-spreading and link-baiting strategy should be tightly coordinated with the digital PR and social media marketing program. Key words are King .So research them, develop them, extend them and have them drive your content.

Online Advertising

A Google Ad Words program is the best place to start as it is cost effective, flexible, results oriented and highly scalable. Following this Yahoo/Bing, Facebook ads and banner campaigns can be considered and developed.

In case you need a more professional advice on Marketing Tactics talk to our experts at Klientas today!

Know more about Search Engine Optimization (Part 3)

Do you know how search engines crawl the web and interpret content? Here, we will focus on specific technical aspects of building web pages so they are structured for both search engines and human visitors alike.

Indexable Content

To perform better in search engine listings, your most important content should be in HTML text format. More clearly, the easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place them in the HTML text on the page.Nowadays more advanced methods are available for those who demand greater formatting or visual display styles.

Crawlable Link Structures

Just as search engines need to see content in order to list pages in their massive keyword-based indexes, they also need to see links in order to find the content in the first place. A crawlable link structure is vital to them finding all of the pages on a website. Any content or links that would be accessible via a form are invisible to the engines.

Keyword Usage and Targeting

Keywords are fundamental to the search process. They are the building blocks of language and of search. Once you’ve started researching your keywords you’ll probably find thousands that you could use on your site. The keyword you target on each page will determine whether that page has the potential to attract traffic. That’s why keyword research is important: pages with well chosen keywords have more potential to attract traffic to your site. Start by mapping one target keyword to one page. Before you choose which keyword to target, identify the main theme of the page in question. The theme is the subject of your page, so write your content to reflect it. Google likes relevant content and directs users to relevant content, so there’s no point using keywords which aren’t relevant to your theme.

Keyword Domination

Keywords dominate how we communicate our search intent and interact with the engines. When we enter words to search for, the engine matches pages to retrieve based on the words we entered. One of the best ways to optimize a page’s rankings is to ensure that the keywords you want to rank for are prominently used in titles, text, and metadata.

To Be Continued….

Know more about Search Engine Optimization (Part 2)

As times change, new technologies help businesses find new consumers. Since a growing number of consumers are shopping online, search engine marketing has become one of the most important ways to increase a company’s reach.

What is Search Engine Marketing?

Search Engine Marketing is a form of Online Marketing that involves the promotion of websites
by increasing their visibility through directory listings. Search engine marketing describes an advertising technique which companies use to increase their rankings on search engines according to specified keywords. Once these keywords have been selected, the websites are submitted to well-known search engines to allow a greater avenue of visibility.

Why Search Engine Marketing is Necessary?

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

How do you make a search engine understand a photograph?

SEO allows webmasters to provide clues that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO. The engines by themselves have no formulas to gauge the quality of content on the web. Instead, search technology relies on the metrics of relevance and importance, and they measure those metrics by tracking what people do: what they discover, react, comment, and link to. So, you can’t just build a perfect website and write great content; you also have to get that content shared and talked about.

Optimizing for Local Search:

Submit your site to Local Directory Listings. This is one of the keys to Search Engine
Marketing. The work starts to begin to drive traffic to the site. Getting found
on a number of local directories is one of the leading ways to do just that. With this type of marketing strategy, companies employ several techniques to associate their websites with
specific keywords. There are on-page and off-page search engine optimization methods.

To be continued…

Know more about Search Engine Optimization (Part 1)

Whenever you enter a word in a search engine and hit ‘enter’ you get a list of web results that contain that particular term. Normally users tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others, then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

How Search Engines operate

There are hundred millions of pages available, holding up to present data on a stunning assortment of themes. But do you know which pages are good to read? Search engines are special sites on the Web that are designed to help people to find information stored on other sites. Various search engines work in diverse ways, yet they all perform the same three tasks. They search the Internet based on important keywords. They keep a list of the words they find, and where they find them. They allow users to look for words or combinations of words found in that index. All together, Search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving. First of all, the search engines crawl the web to see what is there. This task is performed by a piece of software, called a crawler. They follow links from one page to another and index everything they find on their way. Keep in mind that the number of pages on the Web is very high, so that it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two. After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can be retrieved later. When a person performs an online search, the search engine scours its corpus of billions of documents and does two things: first, it returns only those results that are relevant or useful to the searcher’s query; second, it ranks those outcomes as indicated by the prevalence of the sites serving the data. It is both relevance and popularity that the procedure of SEO is intended to impact.

How do search engines determine relevance and popularity?

Search engines typically assume that the more popular a website, page, or document, the more significant the information it contains must be. This assumption has proven fairly successful in terms of user satisfaction with search results. Popularity and relevance aren’t determined manually. There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or Meta tags. That is why different search engines give different search results pages for the same search string. The last step in search engines’ activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

To be Continued…

Know More about Content Marketing!

Content marketing is a necessary part of raising brand awareness. As you know, content is the key factor which ends up driving more and more customer interactions towards your brand. Always remember to deliver fresh, unique and informative content that taps into the interests of your target audience. Your content must speak the same language as your buyers.  Keep these things in mind before creating your content marketing strategy. In this article, we share our insights on how to start your journey as a content marketer.

Know your Target Audience

Knowing your target audience is crucial to understanding what should go into each piece of writing. Analyzing your audience will give you the idea about what will write. You should consider their needs in your research. Moreover, you need to understand the purpose of your writing too. Creating a content strategy without a clear understanding of the audience is not good for your brand.

Do Research

Google Alerts is a good tool for the content creators, especially as creating and commissioning content requires a great deal of research. Try to stay up-to-date on popular news, videos and viral internet items related to your industry helps you source interesting content to republish on your blog.

Pick your Best Idea

Try to explore various media for communicating your ideas. If you want to take full advantage of every chance to communicate your messages, use visual contents. A picture is worth a thousand words. Use effective visuals to power up your communications, boost engagement, and spark up your social media. Draw up an editorial calendar, which includes social media posts and tweets, to keep you on track for content. Also remember that if all your posts are ads about your product, then you will lose visitors quickly. Instead, create content that is helpful and informative for your audience.

Publish and Promote your Posts

Make sure the quality of your content before publishing it. Because quality comes first above all. Also, the posts should be useful and informative for your audience. After publishing and promoting your posts, keep a keen eye on the post analytics to help guide your later posts. If you can see your bounce rate rising, add more interesting posts on the page itself.

In case you need more professional advice on content marketing, talk to our experts at Klienta

Benefits of Social Media Management

Are you feeling a bit hesitant about whether social media management is worth the effort? Nowadays, social media management is quickly becoming the most important part of every organization’s marketing strategy. Social media management involves the use of online social media tools such as Facebook, LinkedIn, Twitter, and Instagram, YouTube etc to reach out to the business’ customers and potential target audiences through innovative and fun ways. The significance of social media management is that marketers can listen, track and measure what is shared on the social media sites and adapt it more to the customer’s needs. In this article, we try and look at some of the key benefits of social media management that you know and understand before shying away from social media.

Increased Brand Awareness

Social media is used as a brand building tool by major corporations and smaller corporations alike. It makes you more accessible for new customers and more familiar to existing customers. Social media management increases the brand awareness of your company by extending the online presence of your brand and your products and services. As you know, brand awareness is considered as the initial stage of customer relationship. Being exposed to a brand for the first time by reading a post on social media will let the customer know that the brand is active online. Hence, having a solid brand exposure can positively lead to consideration and even result in sales. Moreover, the brands who engage regularly with their audiences on social media networks get more loyalty from their customers.

Increased Traffic to your Website

Your brands become more humanized by interacting in social media channels. When you share content on social media, you are giving users a chance to go through to your website. Also, you are adding more paths leading users back to your website. But this always depends upon the quality of your content. The more quality content you share on your accounts, the more inbound traffic you will generate. The contents with a visual effect will be more pulled in by the users. The key to success in this regard is to fit your content for each particular social media platform. Once the user lands on your website and is intrigued by the content on the website, he or she can end up getting in touch with you for some service or product you are offering.

Reduce overall Marketing costs

Social media is a platform where you can put your brand in front of fans and potential customers in a cost effective way. Promote a discount on Facebook, tweet a message regarding your brand or pin a product photo to pinterest, you can make use of this platform. It doesn’t cost anything. The only thing needed is to spend your own time on it. Every business knows that the best form of advertising is referrals. Provide good content on your site and your connections will share it – at no cost to you. However, if you are new to social media and are aiming to create a noise about your brands or products, advertise it cost effectively setting your target audiences. The biggest benefit is that you can quantify how much ‘reach’ has been gained through your budget making it more effective than newspaper advertisements or television advertisements.

Social media management mostly requires your dedication and research abilities to identify what your audiences need to see and your efforts will surely pay off in the long run. If you are looking for more information, talk to our professionals at Klientas and get your social media plans into action!

Building your brand in social media

Social media is a large market share. It creates a highly interactive platform in which individuals and communities can share, create, discuss and modify user-generated content. Due to its tremendous exposure in the present scenario, we felt that we are in the midst of a new communication landscape. So one of the best ways to build your brand is through the savvy use of social media. Market research shows that 71% of brands plan to invest more heavily in social media in the coming year.

Choose networks that support your brand image

Use of social media multiplies day by day. There are hundreds of social networks out there, but most of them are not good for investing your time and energy. So first you choose the right platforms which support your brand image.

Facebook is the best platform for promoting your brand awareness. Market studies reveal that nearly three-quarters of adults use this site.

Instagram is the other great platform for brands which rely more on images such as clothing companies and retailers.

Google+ is mainly good for the technology industry. Because most of its users are men works in engineering or other technical professions.

LinkedIn is a good choice for promoting business related contents.

Share valuable content

You will get a stronger brand reputation if you create useful content which viewers will want to share. Keep in mind that every single piece of content should support your brand images. If you can use memes effectively, it will be a powerful brand building tool. Find out which content gets more visibility on your social network. Articles with images receive 94% more views. Use tools like BuzzSumo helps to find the content pieces that perform well in your brand.

Use social campaigns to promote content

Social media campaigns may be one of your best options for brand building in a social network. Many established brands use strategies like contests and other campaigns to generate leads. Provide your audience with incentives to take advantage of this effect. It is clear that social media is the most powerful ways to reach leads, so make proper use of it.

Being Media Literate

This world is the media. In addition, once you get past all the theatrics, you realize that, yes; media is an integral part of our reality. Media refers a way to communicate an idea or a message to someone; television, radio, movies, internet, media is significant. Our relationship to the world is through media. The beginning of social media websites like Facebook, Myspace, Twitter, and even communal sites like YouTube and communal editing sites like Wikipedia, means that more people are creating media, choosing what messages will shape our society, as well as what trash you’ll have to wade through on the internet. Yet, very few people are “media literate.” Media literacy refers to being able to analyze, evaluate and create your own media. Many people have the ability to do these things, and more people are doing it. The problem is, although we are used to being surrounded by media everywhere we look and even being able to create it, we are not used to what we consider personal information being so publicly available. We should get to know all the technicalities of social media to survive safely.

It is very important to attain media literacy if you are a user of it. “When you are media literate, you have clear maps to help you navigate better in the media world so that you can get to those experiences you want without becoming distracted by things that are harmful to you. You are able to build the life that you want,” says Potter w James in his book ‘Media Literacy’.

Children learn to read because they live in a world of books, letters, and words. So we should learn the media because we live in the media.

Drive more visitors to your website

A website is turning out to be more than just an information sharing tool. Rather, it is fast becoming one of the strongest and most effective marketing tools to drive increased lead generation. However, a common question comes up in every business owner’s mind – How do I drive in more visits to my website? There may not be a single website out there where 100 percent of the visitors take the precise action the website owner is expecting. This means, there is always room for improvement.

The first step toward achieving your goals is to always map out your primary and secondary objectives of owning your website. Is it to generate sales? Is it to mine data and customer information? Is to promote any particular activity your organization is undertaking across the social media and create awareness? This article aims to shed some light and give you some pointers which can help you improve website visits and potentially increase the chances of meeting your objectives.

Offer only original quality content on your website. This is THE most effective way to drive more traffic to a website. Offer your ideas and imaginations in such a way people cannot find it anywhere else.
Improve your Search Engine Ranking through dedicated SEO campaigns – Google Reviews; improve back links to your website. This will also help increase the visits to your website.
Social Media Optimization – Post compelling content and you will soon build a loyal following on Facebook and make sure you share these contents from your website. Giving freebies through coupons, vouchers etc makes you popular in the internet space and gets people talking about you.
Gain professional support – This can be used by those website owners who do not have the time or effective support to undertake the activities to meet the objectives of using the website.
The above mentioned information should get you started on getting your website up and running, moving forward with enough R&D, you will be able to build your own marketing strategies.